A signature logo is a company logo made up primarily of the name of the brand written in cursive hand lettering or calligraphy-style typography. This type of logo design is a great option for companies named after a person or for brands who are going for a softer, more personal look. “Signature logos show up often in lifestyle brands and photography,” says designer Sarah Giffrow. “Brands that are marketed more toward female-identified folks are likely to go in this direction.”