with technical expertise to encourage companies to employ life cycle assessment (LCA) and make public LCA data on its products. Its diverse membership includes NGOs, companies, and government agenciesnotably from cities like Portland, Seattle and Santa Monica CA. The Coalitions main goal is to provide a standardized form in which manufacturers can provide Life Cycle data for their product compatible with the variety of accepted LCA tools currently in use in the industry. (Sustainable Products Purchasers Coalition (SPPC), 2002). It provides market research to manufacturers who want to tap the market embodied in the Coalition. The SPPC is advised by a committee of LCA experts which develops criteria for life cycle data and LCA results that push environmental boundaries but also fall within the profitable capacity of manufacturers. Through its reporting forms, it synthesizes LCA information on a wide variety of products including building materials, office products, cleaning products, automobiles, furnishings and more. The SPPC is not a purchasing group, but an advocacy group that seeks to demonstrate to manufacturers that there is a strong and vocal community of purchasers that buy sustainable products and are seeking reliable, standardized environmental data on sustainable products. Through its website, the SPPC publishes stats on its total aggregate purchasing power and hosts a forum for members to discuss sustainable products. The SPPC is a fairly new organization, but it represents a model that could be applied in various situations. On a local and regional level, this kind of organization could be networked with NGOs (like the GCI), CED groups, green building associations, community indicator projects, university departments, and municipal economic