Becoming an author will position you as an authority within your industry immediately. Just make sure it’s well written, edited, and puts the reader’s interests first. I’d argue that writing a book is an essential portion of brand awareness — more so than the usual social media posting and guest posting across other channels. My book has helped seal a few of ContentMender’s largest clients, and opened up relationships with key players within my industry that have led to other opportunities, such as ghostwriting for both books and regular articles, productivity and writing consulting, and even a possible acquisition of a company.