Fleet owners are also willing to pay a higher price point than what agents think for a driving habit tracker. In particular, a majority of business owners with commercial fleets (70%) stated that they would be willing to pay between $20 and $39.99 a month per vehicle for a device that monitored unsafe driving habits. An additional 14% of business owners said they would be willing to spend $40 or more per month per vehicle for such a service. This provides further indicators that businesses are willing to spend to improve the quality of life for their drivers and improve efficiencies in their business.