Changing email marketing platforms is a pain, so you dislike to have to switch simply since your service grows. With ActiveCampaign, you can update to a” Pro”- level plan, which has additional features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive pricing. No email marketing platform is ideal. Here are things that have actually troubled me about ActiveCampaign: Clunky e-mail editing experience. I got ruined with MailChimp’s email editor. It’s the simplest to utilize. ActiveCampaign’s email editor has some strange quirks that slow me down. Troublesome to edit multiple emails in an automation. ConvertKit is the very best at this experience. You have to construct whatever from scratch. Lots of e-mail marketing platforms have faster ways for doing specific things, such as determining inactive contacts, adjusting granular subscription preferences, or delivering lead magnets. But on ActiveCampaign, you have to construct all of these from scratch, which steepens the finding out curve. When I first signed up with ActiveCampaign, performance was painfully sluggish. I believe they were experiencing growing discomforts, as they’ve rapidly grown to be a dominant email marketing platform. Efficiency has actually improved significantly, but I still occasionally experience slow efficiency, primarily in seeing reports. The functions can be frustrating. Due to the fact that you can do anything with ActiveCampaign, there are a great deal of features to arrange through. If you aren’t happy to put in time to discover the ins and outs of ActiveCampaign, you may be better off with a more simple platform, such as MailChimp, and even ConvertKit is more basic. Now that I have the standard details out of the method, let me tell you about my perspective. I’m an author and podcaster. I develop my list with lead magnets and e-mail courses, and I routinely send out initial content. I never ever buy nor sell emails. I sell online courses. In addition to my books, I offer online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign integrates with them perfectly.