I grew up in a traditional car business in a traditional dealership setting. That was my family’s business. As a second generation immigrant I went to work with my father to help him out from the age of about 13. I really learned car sales from the ground up. When I was in college my dad and I partnered up and I actually started leading the company. I say leading because we didn’t even have titles back then. There were just 10 people doing everything that needed to be done. My dad focused on buying and I pretty much handled everything else. I started learning what it takes to build and grow a company. More importantly, I had my eyes set on growth and I said, “How can we do better? How can we get bigger? In 2014 I flew with my friends for a vacation andI remember sitting by the pool with my laptop looking at our key performance indicators. I saw that even though I was away our sales were exploding. I was so confused and said to myself “what is going on?”. And what I realized was that all of the digitally native and online initiatives that we had taken in order to help our customers transact a bigger part of the purchase online were really paying off — people were very receptive to it. When I returned from vacation I decided to leverage the internet as much as possible to improve the car buying experience for our customers. Fast forward to 2018 and that initiative evolved into gettacar, an online e-commerce platform for all things automotive — buying, selling, trading and financing cars.