Finally, we should acknowledge that while it’s no doubt hard work to wrestle publicly with such heated issues, this isn’t a hill that Peterson’s dying on. He’s thriving on it. He’s had one lecture cancelled, but apparently he’s now bringing in over $180,000 a year from donations to his Patreon page, in addition to the $160,000 or so he earns from his long-standing tenure at the University of Toronto. He’s a YouTube darling, his respectable career now bolstered by fame that is largely the result of his chosen battle.