Industry experts have identified several shortcomings of existing coaching programs, including the failure to address the needs of mid-level leaders; poorly designed programs that don’t address the coaching expectations of today’s workforce that consists of millions of Millennials, Gen Xers and Gen Zs; a growing gap between learning and actually leading under real-world conditions; inadequate metrics for assessing the impact of leadership development programs; and a lack of scalability that makes it hard to provide customized and rapid coaching to large teams under fast-changing market conditions.