The disappearance of entire markets in the wake of the COVID-19-induced lockdown is fueling dependence on technology-driven website experiences and changing the way businesses operate. However, Forrester Research estimates that only 15% of all businesses are truly digital-ready. Unless you’re one of those insightful 15%, rethinking the ways in which your customers interact with your website and removing the obstacles to the conversion will be the only way to reach out to your customers and start making money again.