Harder to justify at the moment. I find the 2x,3x,4x,5x, categories to be crucial to justify the value of points earned against annual fee. I also think that not having a full fledged IAP program to provide business class discounts for UK customers somewhat diminishes that (though there is some program with Emirates, Etihad, Qatar) . The Fine Hotels & Resorts benefit can be extremely valuable, as can the Amex Offers targeted to Platinum members, but it’s far less open and shut case in my opinion.