So you'd never drop a problem again. And like I said, I'm old enough to remember having a talk to our receptionist so that he could tell us here's the tick, here's the piece of paper and the phone number you need to call. Whereas today it's all automated and it's, those are great, but what really, there isn't a simple and affordable off the shelf platform, analogous to those platforms that would allow the product and owner relationship to be communicating back to the brand in a simple way. So the brand and the company that made the product can make the right recommendation right throughout what we call a product's life cycle after sale life cycle of the product.