A key performance indicator (KPI) is a metric used to measure factors that are pivotal to the success of an organization. KPIs for every business may be different, but they will be the most important metrics that indicate the performance and health of an organization. Often these KPIs are collected together in the form of a dashboard that is distributed to key stakeholders, using data visualization software. KPIs are normally tracked over time to observe trends and compare with an organization’s plan for expected performance.