Oftentimes I hear stories of retailers or brands working on a PLM project in their headquarters and forgetting their supply-chain partners, their processes and their solutions, (I often refer to these companies as having bought PLM but only implemented PDM) only to find negativity toward the new project when it’s time to start to share the new, so called ‘end-to-end’ PLM solution with the rest of your Supply-Chain partners. So, include the end-to-end processes and consider regular email notifications, newsletters, coffee break updates, stand up face-to-face meetings, supply briefings, posters etc.