It was a bestseller and introduced Korzybski's ideas to a wide new audience. The World of Null-A imagines a future where General Semantics has become the basis for human political and social organization. In the novel, the term "Null-A" refers to non-Aristotelian thought , that is, Korzybski's thesis that Aristotelian categories were poorly equipped for objectively capturing the complexity of non-linguistic reality.