The demands of our jobs as coaches has grown exponentially over the 32 years I’ve been here, so there’s way more work involved in university sport than there was. It’s just far more professional, the level has increased 10 fold in terms of athlete development coming into university sport, the overall level of university sport, the professionalism of programs across the country, which is all positive, but it leads to increased demands in every area, like generating revenue as a primary example.