Visually, Pearl Milling Firm replaces the long-held mascot with a picture of a Nineteenth-century watermill. The colours, typography, and different model parts appear unchanged whereas the agency ushers within the new id. And although absent apparent racist imagery, the historical past of Pearl Milling Firm isn’t with out its baggage. The mill is the birthplace of ready-mix, self-rising pancake flour, and house owners Charles Rutt and Charles Underwood named the product Aunt Jemima, taken from a recent minstrel present music. Finally, the mill itself can be renamed Aunt Jemima Mills by new house owners in 1913, then offered to Quaker Oats in 1925.