I think that Tinder’s concept is great for finding new people and getting to know that without that payment commitment, but overall, it’s reputation as a hook-up site is not easily ignored. Some other individuals pay subscriptions to different dating apps, making people think that you’re more serious about dating when you pay, but in fact that may not always be the case. If Tinder was able to change its reputation as a hook up app, it may have more success for people in the long run.