Let’s now focus on the "seed" group participants who were exposed to yawning where 24 such participants did not yawn, while 10 such participants did yawn. So out of the 34 people who were exposed to yawning, 10/34 = 0.294 = 29.4% did yawn. Comparing these two percentages, the participants who were exposed to yawning yawned 29.4% - 25% = 4.4% more often than those who were not.