Brother also rarely uses proper names except, for example, the real names of the brothers, Jimmy & John, which he reveals to us only once or twice. There is another boy & girl that aren't brother or sister to these brothers, but go by the names Boy & Girl. And he doesn't say out loud the names of places except to refer to the dirty river town as what it is. In not using proper names you give a certain place & time-lessness to the place & time. You don't pollute our language with impure specifics, things associated with a certain cultural time period, things that can become dated or tainted by the telling of other stories in these very same places. That's all fine in book objects, you say, but regarding this virtual place, this place where words are now being written in response, these words are supposed to be written to show up in search engines, otherwise people won't find these words to read. It might seem i'm shooting myself in the foot, you say. It might seem pointless to not use proper nouns, but that's the pointless point.