1.The height of the proposed building is important as it sets a precedent for the whole of this part of Tottenham Court Road, affecting the area bounded by Bayley Street, Morwell Street and Bedford Street and Bedford Square and the rest of the conservation area to the east. It is blatantly not of ‘appropriate height and density…while respecting the surrounding context’, and does not ‘create a sensitive interface with the conservation area, under Opportunity Sites criteria.