Whitmor may use Google Analytics and other similar services to help analyze how you use the Website. These analytic services use cookies, (as defined in Section 6 above). The information generated by the cookie about your use of the Website is transmitted to the service. This information is then used to evaluate various uses of the Website and to compile statistical reports on Website activity for us, and us alone. We will never (and will not allow any third party to) use these analytics service tools to track or to collect any of your personally identifiable information.