We exist in a competitive world. The correlation between time spent, money spent and value created is key to understanding how to develop an effective survival kit for the future. There is no room for survival by exertion anymore. Existing companies with a successful history and money to back-up new initiatives no longer can rely on their competitive “strength by resource”. Smarter companies can develop cool stuff both fast and cheap. And they will win the battle simply because they outperform traditional best practices.