“Modern marketers are increasingly faced with questions across every facet of their advertising execution, and we’re excited to collaborate with Spotify to help provide greater clarity into the campaign optimization process,” said Jessica Hogue, Senior Vice President of Digital Solutions at Nielsen. “Whether an advertiser is looking to make decisions on creative format, length or placement, Nielsen Brand Effect will be able to bring real insights based on real people to better inform those choices on maximizing the value of their investments.”