The Genityte procedure is a novel approach for the treatment of SUI. It entails the use of laser that works in a similar fashion to skin tightening treatments. The treatment stimulates the skin’s natural production of collagen making it more supple and elastic. Genityte works to regain bladder control by tightening the tissue around the urethra. The number of treatments needed to restore the function of a woman’s urethra supposedly depends largely on how much collage is still present in her skin. The clinical value of the Genityte procedure needs to be validated by well-designed studies.