The average landing page conversion rate across industries, according to Unbounce, is 9.7%. But is this good enough for you? Conversion rates vary widely depending upon the industry you’re in. For example, e-commerce websites only manage an average conversion rate of 2.86%. Further, these conversion rates fluctuate every financial quarter. UX Design by industry segment can help you understand CTR and how it can help in building trust, winning more leads, and expanding sales.