Act – It is easy to get bogged down by decisions or over-analysis of every detail. Sometimes, the only element separating winners from losers is the simple fact that winners tried. Going out and taking some action is more often than not better than doing nothing at all. In self-defense situations, people tend to freeze if not fully prepared and that failure to respond can mean everything. Taking some sort of defensive action against an attacker will through them off enough to escape and can mean the difference between life and death. When it comes to your business, putting an advertisement out there will be more helpful than not, even if you’re not sure the ad is in the right publication or has the best copy write.