We just did a fantastic episode (above) about story mapping and how to keep your team focused. If you ever have tried to multitask, then the thing that will resonate with you is that its hard and often it leads to both task not ending well. Now story mapping can be similar to multitasking if you aren’t focused on the right thing. The reason you do story mapping, is for the team to figure why and what you want to build without getting into the low level implementation details.