Yup, the powers that be at Warner Brothers and DC are definitely breathing easier after Man Of Steel‘s runaway box office success, and one reason — among many — is because they’d sunk a lot of pre-release promotional muscle into it, from commercial tie-ins with everything from Norton anti-virus software (“be a hero by protecting your computer from the latest threats we probably invented right here in our office to give you a reason to need our product!”) to the National Guard (“be a hero by risking your ass in a war even its one-time supporters want over with!”), to “cross-pollinated” product like the new Superman Unchained monthly comic and the drearily-similarly-titled Superman : Unbound DC Universe direct-to-video animated feature, most copies of which were probably destined to end up in remainder bins both physical and electronic if Zack Snyder and Chris Nolan didn’t hit paydirt with their new celluloid take on Krypton’s last son.