So I intend to work up a submission for the International Bicycle Design Competition over the summer. You would think that this might be an easy task given the amount of time I spend on a bike as well as the amount of time I spend keeping up on products and emerging technologies in cycling. Sadly, it is not. I’ve a bit of “designers-block”. You see, it’s not enough to simply make a cool looking, functional bicycle; you need to have a gimmick. My experience in Industrial Design remains somewhat limited, but in the year I’ve been involved in it, it seems like the gimmicks are the fuel that makes things happen in most cases. So-called “green-ness” is a hot topic, as is helping 3rd worlders. (regardless of their thoughts on the matter!)