Matthew Welch is a Los Angeles based photographer who has resided variously in New York, London and Sweden. When not roaming the world shooting FLOWs and MEGAs, he's shot advertising campaigns for clients like Kodak and Match.com. He started shooting as a kid in the late 70's using his Dad's old Olympus Pen-F half frame cameras and developing the black & white film in a homemade darkroom in his basement. He began his photographic career in the late 80’s shooting concert photos for various indie bands like Jawbox and Fugazi and also SPIN Magazine. He worked with Kodak in the mid 90's, and was an early pioneer launching digital photography with Kodak, back when advanced digital cameras were 1 megapixel.