GamersGate-Services is using Google Analytics integration to analyze website traffic and data subject behavior to improve GamersGate Services. During the collection of data by Google Analytics data subject´s session data and data subject´s interactions are tracked while using GamersGate-Services via multiple devices or platforms using a created pseudonymous user-ID by Google Analytics and cookie tracking . Generated cookie data might be transferred and stored at Google Analytics Servers in the United States. GamersGate-Services is using IP anonymization function from Google Analytics to protect your privacy if browsing inside the European Union by deleting the last 8bit of data subject´s IP address. There might be expectational cases where data subject IP address might be transferred to a google service in the United States before getting anonymized but in any case data subject´s IP address will not be merged with other google data. Data collected by Google Analytics on behalf of data processor is used to compile reports on website activity and to improve GamersGate-Services. Legal base for using Google Analytics is Art. 6 (1) of the GDPR. Data retention of generated user data by Google Analytics (cookies, user-IDs, etc) is 14 months and data processor is deleting once each month automatically all data reaching data retention time. Please see above for more details on Cookies and opt-out cookies. Data subject may opt-out from Google Analytics data collection by using the following browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout?hl=en