The consideration paid by the Company in connection with the acquisition of Be Social is $2,200,000 plus the potential to earn up to an additional $800,000. As a result, the Company (i) paid $1,500,000 cash on the Closing Date; (ii) issued 349,534 of shares of its Common Stock on the Closing Date and (iii) will issue a number of shares of Common Stock with an aggregate value of $350,000 on January 4, 2021. The Company may also pay up to an additional $800,000, 62.5% of which will be paid in cash and 37.5% in shares of Common Stock based on the achievement of specified financial performance targets during the years ended December 31, 2022 and 2023. The Seller has entered into an employment agreement with the Company with a term through December 31, 2023.