Okay, everyone loves to boast they have the lowest prices. But, we actually do. In fact, our pricing model is based on skimp margins. We won’t inflate a price and then say to you we will beat someone else’s (although we will), because we are certain you will not find that diamond anywhere else cheaper. And that is the reason we exist; to do away with the middlemen and break the vault on diamond pricing. However, every now and then, because of either exchange rate fluctuations, exclusive agreements, or other idiosyncrasies, it may appear that someone is willing and listed to sell a particular diamond at a lower price; that will almost never be the case. So if you do see such pigs fly, and you find any premium stone listed at a lower price, don't panic, we will not only match it, but beat it.