On the other side, we still understand the experience of holding and reading a printed book. You like to smell your books, have a clear vision of page numbers and where the text falls on them, and maybe even enjoy writing in them. Still aware of the impact on the environment, Dire Wolf Books chooses when we print to print on demand. The old model of off-set printing may be cheaper (at first), but it leads to a large number of books being printed and placed in warehouses. These books have an uncertain future because no one can adequately predict how many copies will sell. Since print technologies have advanced significantly in the last decades, it makes sense that we only print books that have been ordered. We won’t have wasted copies yellowing in a forgotten corner of the warehouse, eventually needing to be trashed (and hopefully recycled).