Marketing Copy Writing is the art and science of strategically crafting and publishing targeted, reader-focused words (“copy”) online that get people to take some form of action. This advertising can be done in many different media, including ads, billboards, emails, snail-mail, and other paper advertisements. White Papers, Pitch Materials, Sales Pages, Flyers, Script Reports, Blog and Pillar Pages, Newsletter, E-book and copy writing are various in-demand content pegs.