Analytics Cookies. We use analytical tools such as Google Analytics and Google Optimize to collect information about how visitors use our services. For example, we can track different events like which XZONE web pages or emails from us you actually opened and which links you clicked or analyze the traffic on our website. We use it to optimize our communications with you, to evaluate how our services are being used, compile statistical reports on website activity and create a profile of aggregated visitors. In case of Google Analytics the information about your use of the website and your IP address is transmitted to Google Inc. through Google Analytics component. To opt out of being tracked by Google Analytics across all XZONE services visit http://tools.google.com/dlpage/gaoptout.