Classifying your keywords is essential. Some keywords are very common and competitive (head), while others are long-tail. Decide which are your most critical, high-level keywords – the ones that generate sufficient traffic for your website and best fit your business. You will probably only have a few of these general keywords for your business, the rest of them will be more down the tail. In the next section, we will give more in-depth information on long-tail keywords (and the importance of these keywords).