With ClickFunnels, marketers are taught how to advertise their internet business using pay per click and social media marketing strategies, while also understanding that most people do not opt-in to Facebook or any of the other social networks that are accessible. Therefore, they are taught how to set up a landing page that brings users directly to their sales process when they perform a simple internet search. The question is, how can ClickFunnels fit into the success stories of others such as Russell?