Once long ago, wool was the material of choice for cycling clothes and other active clothing. In the 80s, synthetics began to replace wool because they were new and shiny and stretchy and you could sublimate flashy, detailed graphics onto them which was a nifty thing for teams and shops. Even while synthetics enjoyed their era of dude-holding-the-bong popularity, however, wool did not die off. It still offered some really great features, like great moisture control and a resistance to putrescent reek. Our jerseys are an excellent example of wool done well. We've tried hard to produce something we hope will become your favorite piece of cycling clothing.