The primary value chain has four main components. These are inbound logistics, outbound logistics, sales and marketing and services. The first is the inbound logistics which are involved in the reception, storage, and dissemination of inputs to the product. Some of the inbound logistic at Qantas include the plane companies that enable Qantas to ply the various routes. These companies include, Boeing, which has a long history of providing luxury airplanes to target (John, 2012). Others include Airbus A380 and A320 neo (Qantas, 2013). In selecting these companies, Qantas ensured that their airplanes are also cost effective in terms of fuel consumption.