Secondly, this is clearly something to be confronted, hypothetical or not, not least because it goes against the principles of individualism which Peterson and Meyer claim to hold so sacred. I imagine this is why Peterson’s speech withers, as he hears himself suggest that an individual should repress their most profound sense of themselves in order to conform to social norms. He pushes his conservative reaction to collectivist social engineering full circle, and falters at their disturbing confluence.