questions of accountability. Globalization is raising new concerns about corporate accountability that has generated new proposals for restrictions on corporate behaviour like corporate charters and Tobin taxes. EPR is a positive and organic form of accountability which does not simply try to limit the destructive activities of business, but to change the DNA of the business enterprise. EPR presents as many opportunities for enterprise as limitations. These positive opportunities are illustrated by the few legitimate examples of EPR that have been implemented voluntarily to date. The most well-known is the transformation of Xerox into a document company that sells copying services rather than equipment. This strategy allows Xerox to recycle or remanufacture 95 percent of its equipment (Fishbein, 2000, p. 82; Girshick, Shah, & Waage, 2002). In building products, the most-cited example is Interface Flooring which has experimented with carpeting service sales and leashing. The situations in both the electronics and carpeting industry lend themselves to this kind of stewardship. In electronics there are immediate paybacks, and in flooring, the corporate culture of the entire industry has generalized environmental measures like carpet take-back programmes. Other carpeting companies besides Interface, like Collins & Aikman and Shaw, are innovating in both recycling and healthy materials (Fishbein, 2000, p. 90-100). In other industries, particularly in North America there is much more resistance to the extended liability intrinsic to EPR. Nevertheless, the examples of EPR we find in industry today indicate that environmentalists and regulators can find allies within the corporate sector who can showcase the benefits and opportunities for enlightened producers.