Avoid the Fads – You have most likely seen ‘the best’ styles changes constantly from year to year. Even in today’s world, there are fashion marketing campaigns, urging you to dress a certain way. Don’t fall for these ploys. By the time you are 40, your style should be timeless, not set in time. Most fads are aimed at certain age demographics, so many of them may not even work well for your age group. For instance, you would probably not look great wearing light up sneakers and a pair of skinny jeans with holes in the knees, even if every magazine is telling you that is what is in style.