This ubiquitous sun-care line has been around for over sixty years and is almost as synonymous with sunscreen as Kleenex is with facial tissue. Yet despite their longstanding history, there is something wanton about a corporation so recognized as a sunscreen manufacturer selling such an abundance of pathetically formulated sunscreens. Although more Coppertone sunscreens than ever include avobenzone or zinc oxide for UVA protection, most of them are still lacking, making this a line to shop very carefully. Ironically, Coppertone includes a fair amount of accurate, sun-smart information on their Web site, but their products aren't following the same advice! For example, they recommend you apply a sunscreen with SPF 15 or higher whenever you go outdoors, but then they sell several sunscreens with SPF ratings well below that. That's sort of like your personal trainer puffing on a cigarette while encouraging you to go another ten minutes on the treadmill. They also correctly advise consumers to reapply sunscreen after swimming, perspiring, or toweling off, yet sell products they claim are waterproof and "ultra sweat-proof." Don't they realize that is likely to be interpreted by most people as 'one application and you're good to go no matter what outdoor activity is planned'? Regardless of the type of tenacious claim made, all sunscreens need to be reapplied at regular intervals if you are swimming or engaged in strenuous physical activity.