I was asked by a potential new alliance partner today about guaranteed search engine positioning from an SEO (organic) or pay per click perspective. This is a topic of discussion that I have had more often 12 to 24 months ago. As SEO was the primary method of entry into the world of inbound marketing, many businesses getting involved with inbound marketing presented this question but has now become less frequent. I think that many businesses and many organizations that are getting involved with inbound marketing understand a little bit more about the nature of search engine optimization both from an organic stand point and a sponsored ad stand point, here is how I answered this question about a guarantee in the world of SEO.