PMA has partnered with IRI to bring floral point of sale data to our floral buyer and seller members to use as they plan for upcoming holidays and future years. PMA has partnered with IRI to bring floral point of sale data to our floral buyer and seller members to use as they plan for upcoming holidays and future years. PMA has partnered with IRI to bring floral point of sale data to our floral buyer and seller members to use as they plan for upcoming holidays and future years.