For great lash volume, place the brush very close to the lash line and apply the colour to the lashes with zigzag motions. Apply the mascara right to the tips to make the lashes look long and expressive. This can be repeated several times. Then it's time for the lower lashes. It's best to use only the tip of the eyelash brush so you don't apply too much colour. Also, lightly powder the area under the eye to avoid mascara smudges and streaking.