And YouTube is inbound, so what does that really mean? It means that you could take a YouTube video and within YouTube searches, it will pop up. Within Google searches, it will pop up. If you put it on your website and you mark it up with schema and then you take the outline, you go have, there’s REV, R-E-V, is a service that’ll go through and transcribe the whole video and then you make an article out of it, you put it on your website and that can get served up as a blog posts for people that could be on websites.