I've seen someone on my FB who's been involved with previous MLMs before posting about his new "project" recently. After doing some digging it looks like a typical MLM with the usual compensation model. A lot of of the people involved are also coming from IML which is a more popular MLM. They advertise themselves as not requiring any recruiting and that many customers only use the (questionable) platform, but since it looks to be relatively early still in the company's history its only a matter of time until recruiting becomes the focal point.