Ken Rapp: [00:23:58] Yeah. Great point. Is that there, we found three components that are pretty important that we've got, had to build skills and expertise on to partner with brand product manufacturers and leading brands. And if I work backwards, it's from the cloud. And what are the, we call them product journeys in the life cycle after the sale. So the unboxing onboarding using and caring or maintaining. You can set up that data that you want to trigger an action and store it away, and we call those journeys.