If you presage to ground your brand as an authoritative one, then all you need to ensure is its encyclopedic credibility, visibility and awareness. And in today’s buoyant pace of digitalization, Search Engine Optimization (SEO) is the fuel to draw maximum traffic to your business in the digital market. Drawing the string from the time of its inception, SEO has often been misinterpreted, oversimplified or even stigmatized by a set of business professionals who themselves could not properly interpret the significance of SEO for business enhancement.