Generations affect the way we hire, motivate, create and market to our clients. This course will introduce you to the effects of the Mature, Baby Boomer, GenX, GenY (Millennials) and GenZ generations and how we get everyone in our organization excited and headed in the same direction, working together seamlessly. This course is a building block for the other Evolve YT courses and will impact your perspective during other courses. At the completion of the course you will be able to apply the learnings to recruit better talent, retain the talent you have, increase the productivity of your team. Additionally, you will understand how your marketing campaigns will differ between generations, so your marketing campaigns have a higher impression rate, better conversion leading to a lower cost per lead.