Open source eCommerce platform options are becoming hugely popular because of the scalability, customizability, and cost effectiveness that they offer, especially in times of diminishing marketing budgets. You ought to choose an open source eRetail setup when unique branding and advanced functionality are very important for your product and custom features that will drive product differentiation are an absolute criteria for your market. You should also be prepared to deploy a strong team of eCommerce developers who can provide you with the necessary expertise needed to take full advantage of the power that publicly accessible platform coding provides.