In a tripartite collaboration between Dow, Amorepacific and Flair Flexible Packaging, luxury cosmetic brand Sulwhasoo, clean beauty brand primera, as well as derma cosmetic brand illiyoon, will now use all-polyethylene (PE) recyclable stand up pouch for its liquid products. Dow’s INNATEâ„¢ TF resins were selected due to its valuable benefits that include excellent toughness, outstanding appearance, superior pin-hole resistance, manufacturing efficiency and complete recyclability in existing recycle streams; while Flair Flexible Packaging was responsible for designing and creating the stand-up pouch.