And that could be one hour of onboarding, or it could be one month of onboarding depending on the product or even a season of onboarding. And then you move to third stage, which we call just usage. It's usage and enjoyment and that's when the product is being used. And yeah. Typically there's things to learn and this things to increase the owner's expertise and even do some things that are interesting, that you might not have known about with the product.