Bold statement isn’t it? It’s easy to forget tobacco is the single largest cause of preventable illness and death in the UK. 86% of lung cancer and 25% of all cancer deaths in the UK are attributed to smoking tobacco. Half of all regular smokers will die as a result of it. In the 20th century 100 million people died around the world as a result of smoking tobacco. If this trend continues 1 billion will die in the 21st century. Every single one of these deaths are preventable.[1][2]