Secure data and interactions – AWS IoT provides mutual authentication so that data is never exchanged between devices and AWS IoT without proven identity, and encrypts all data coming into and out of connected devices. AWS IoT is fully integrated with AWS Identity and Access Management (IAM), making it easy for customers to set granular permissions for individual devices, or fleets of devices, and manage them throughout the lifecycle of the device. Customers can generate and embed security credentials in their existing connected devices, or AWS IoT can generate new ones when devices are first activated.