I already had shampoos and didn’t think I needed another one. One of my Bichon Frise’s had gone outside and came in muddy. So I grabbed the bottle and though I’d give it a try. Oh my goodness he was very white, shinny and fluffed up like a powder puff. I can not tell you how much I love this shampoo. The best part is after bathing him my hands felt so soft.