Train service workers to treat everyone as a guest. I’ve written of this before – one of my hang-ups with too many Niagara County restaurants and pubs is the assumption that wait staff make that everyone is from around here. The greater Niagara Falls area is a world-class destination (and as an outcome of that so is canal). Yet, I rarely hear workers ask where people are from. That can lead to great conversations like, “Ooo! Do this!” or “Do that!” Front line workers, like they are for their own business, are the best cheerleaders for our entire community. Use them that way.