We use Google Analytics including the features of Universal Analytics. Universal Analytics allows us to analyse the activities on our pages across devices (so-called cross-device tracking, for example, when you access via laptop and later via a tablet). This is made possible by assigning a pseudonymous user ID to a user. This kind of allocation occurs, for example, when you register for a customer account or when you sign into your customer account. However, no personal information is forwarded to Google. Adding additional features to Google Analytics with Universal Analytics does not entail any limitation or reduction of data protection measures such as IP masking or the browser add-on.