Once you understand your competitors, you will want to define who your customers are. Ask yourself if you have something that your target audience is going to want in the exclusion or detriment your competitors. The important thing is that this question, just like all the others on this list, should be on your mind throughout the whole development process. Even when you go live and not just at the beginning of the process. You need to know what your customers are saying about you at any time. Be aware of both complaints and positive comments.