are transmitted to a Google server in the US and stored there. The information is used to evaluate the usage of the website, to compile reports on website activity and to provide other services related to website and internet usage for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if required by law or if those third parties are processing the data on Google’s behalf. Your IP address will never be merged with other data from Google. The IP addresses are rendered anonymous, so that identification and assignment is not possible (so-called IP masking).