Part of the answer is something psychologists refer to it as self-distancing, a term coined by researchers Ethan Kross and Ozlem Ayduk. What spurred Ethan Kross to investigate the concept in the first place was an act of mindlessness: He accidentally ran a red light. He scolded himself by saying out loud, “Ethan, you idiot!” Referring to himself in the third person made him wonder if there might be something more to this quirk of speech, and if it might represent a method for changing one’s perspective.