Change can be very difficult for some people, but the industry is moving fast and we need to keep up with the times or be left behind. People are getting smarter every day and don’t want to be sold to. Their guard is up and they have become wise to ‘sales tactics’. Our mission needs to be to educate and build relationships for people to trust in us, giving them a solution to their problem to buy our product or service. This is what we call attraction marketing, where people come to us because of our message and we don’t have to chase them down. With that, there are some phrases and questions that come right out of the “old school playbook” that just don’t work anymore with the changes in our society over the past 30 years, and you need to avoid so that you don’t come off as “salesy” or offending. I’ll review some of the worst offenders, why they’re bad to use, and better ways you can say them.