In addition, data collection and the use of this data to improve animal welfare over time is an integral part of our better chicken programme, and will form an integral part of our other species-specific programmes as well. Alongside any input criteria we set, we have also identified key welfare outcomes that we will measure with the help of our suppliers and retail partners. These welfare outcome measures will provide objective information on the quality of life for animals’ specific to our supply chain. In time, we can use this information to establish key areas of improvement and apply targeted interventions.