Once your Website and CRM are fully integrated, you will have the ability to customize a user experience throughout their customer journey depending on past interactions with you. As an example, say a new potential customer clicks on a digital ad with a coupon for a specific product, goes to your Website and fills out a form requesting additional information. They are automatically entered into your CRM along with all the pages they visited on your Website and the campaign ad they clicked to get to your site. If opted in, they will be added to a monthly newsletter and an email will be sent to them every few days until they respond with a different offer. This process will ensure that no lead falls through the cracks and will make your sales team far more productive.