After the acquisition of GE Supply, Rexel will operate in the U.S. through a dual-banner strategy, serving an expanded customer base with a much larger product offering and reinforced network density. Rexel will benefit from GE Supply's large project management experience and national footprint to attract key accounts with a differentiated service offering. Rexel will also gain expertise in the GE Supply's highly attractive outsourced offering through the GE Supply Logistics and GE Production Services divisions.