All these developments mean that you should focus on more than just using your keyword often enough. It means you should also think about the words you use around it: do they make clear what topic you’re discussing? And, do you have the purpose in mind of the post or page you’re creating? Does it just provide information or are you trying to sell something, and does that align with what your users are actually looking for? Yoast SEO Premium lets you optimize your SEO content with synonyms and related keyphrases, making it even easier to add context to your articles.