How do you do XYZ in Minnesota? Boy, if you’re in Minnesota, you’re going to want those clicks. The first thing is, is that it’s inbound based. You can pick a query, you can make a great video, low or high budget, and you can get it going. Here’s the second reason why YouTube is so good. It’s just like a conversation. I meet so many small business. It introduces the ability to connect. It introduces people to hear your personality, to see what you’re like. Now it doesn’t show the back and forth that would happen with a person, right? But what it does is it helps you show who you are and it brings those soft skills to the table. And I know people that know me that I’ve never met before and it’s because I have these videos. Now, I can do this streaming consciousness kind of thing when comes to business and not everybody can do that.