Case: A 21-year-old comes into the emergency department after being knocked unconscious while playing rugby. The patient is now feeling great, or as they say in New Zealand “sweet as”. He had no pain, nausea, or neurologic symptoms. His exam is normal. You aren’t worried, but his dad is the coach of the American national rugby team and says that his players always get a CT when this happens. You wonder what factors might influence a patient’s preference for imaging?