In 2015 Ryanair confirmed it would introduce flights to the Macedonian capital and noted it was negotiating with the government over a range of routes. Wizz Air quickly followed with the announcement of several new services to Skopje from Ryanair bases. Ultimately, Europe's busiest budget carrier shelved its plans to enter the Macedonian market. Commenting on Ryanair's shift towards the east, the airline's Chief Marketing Officer, Kenny Jacobs, noted last year, “It’s going to be more Ryanair and Wizz going head to head. It’s going to get harder [for Wizz], given our scale, our cost advantage, and our fare advantage. It’ll be an interesting scrap in the coming years”. On the other hand, easyJet has said it is unfazed by Wizz Air's expansion on the Macedonian market and will only launch flights to the country if there is sufficient demand. “easyJet is focused on its successful strategy to expand across Europe and operates in the best interests of the company and its customers ensuring the attractiveness of its network. This means the airline concentrates its efforts on maintaining and developing routes which prove popular with passengers. We consider competition only in regards of tactic opportunities that can be complementary to our strategy”, the airline said.