The diffusion of Alexander McQueen's haute couture label was founded in 1992. The ready to wear clothing and accessories combine fine British tailoring and edgy, punk-inspired details. McQ draws on themes and motifs of McQueen's original collections, clothing and accessories are embellished with swallows, razor blades and skulls that were central to McQueen's design archive. The collection delivers youthful and rebellious designs. Covering everything from rich graphic t-shirts, sweatshirts, denim, leather and knitwear and women's cocktail dresses.