With offices increasingly shifting toward being social centers as well as workspaces (think recreational areas in breakrooms or co-working lounges), is it time to reconsider the social potential of security tools? Brivo CEO Steve Van Till discussed this in 2014, writing: “A truly social space could be set up to know in advance who will be visiting. With that information, the guest could be welcomed by name upon arrival, rather than being treated like a stranger and handed a clipboard. By using a mobile credential or pass sent in advance, registration and badging could be as simple as scanning the invitation. The social space would then use a preferred social network to tell your hosts that you’ve arrived. Compared to today’s baseline experience, this whole scenario shows the transformation of an impersonal security experience into a welcoming customer experience.”