It's a conundrum for those who make their living in the travel industry, The U.S. Travel Association, which represents airlines, hotels, tour operators, rental car companies and others in the tourism industry encourages would be travelers to follow public health guidelines, but in the meantime, their businesses and employees are taking a beating in the pandemic. CEO Roger Dow points to data from the U.S. Bureau of Labor Statistics showing that nearly 40% of all U.S. jobs lost due to the pandemic are in the travel, leisure and hospitality sector.