Starting around , university English professor S. Hayakawa — , speech professor Wendell Johnson , speech professor Irving J. Lee, and others assembled elements of general semantics into a package suitable for incorporation into mainstream communications curricula. The Institute of General Semantics , which Korzybski and co-workers founded in , continues today. General semantics as a movement has waned considerably since the s, although many of its ideas live on in other movements, such as neuro-linguistic programming and rational emotive behavior therapy.