“Brand owners like us have a vital role to play in offering recyclable packages and we need to be cognizant and present when it comes to deciding the materials for our packaging. We are stepping up in meeting the needs of our consumers who are increasingly eco-conscious with innovative and sustainable packaging materials,” said Yu Minho, Packaging manager at Amorepacific. “Our target of reducing 700 tons of plastic consumption by 2022 is made possible through strategic partnerships, such as embracing Dow’s best-in-class solutions. We chose to introduce INNATEâ„¢ TF-BOPE resins in our brands â€“ Sulwhasoo, primera, and illiyoon because of its unique, fully-recyclable feature that also demonstrated strong properties and great appearance.”