Personally, I think that Tinder could be a great dating site, but since it is free the app attracts many young teens. Individuals that pay for EHarmony really want to find love and that it why they have more successful relationships. Even if Tinder starts charging $1.99 a month it will lose some of those teens that just want to "hook up." If Tinder was known for more than just a hook up site, it will attract a better target market.