Fricker’s is a regional chain of sports bars mainly in Western Ohio. They seem to be doing reasonably well, and do not meet my definition of a broken chain. Likewise, I’m not a massive fan of sports, bars, or sports bars, so their food and atmosphere are of little interest to me. My interest in Fricker’s is due to their expansion strategy, which seems to consist mainly of converting existing structures with few exterior changes beyond a coat of red paint and the addition of some stripey awnings.