Today’s very competitive business environment calls for an equally competitive and aggressive sales blitz in order to be profitable and sustainable. Companies launch marketing campaigns, but admittedly, there are only two outcomes in all of these: Success or failure. This is not surprising given the fact that even the biggest companies out there suffer colossal blunders at any time in their marketing campaign. That is why it’s very important to have your business handled professionally in its key marketing aspect by a professional agency who’s had a reputable record of success in their marketing strategy initiative. As a good entrepreneur, you realize how important marketing is to give your products or services the needed exposure that give you the needed sales in order for your business to become profitable and sustainable. However, in order to have a good solid working relationship, you need to have a sound marketing agreement and contract that outlines both you and your partner’s concern for both your protection. For the marketing agency, this is to ensure they will get paid for their services and marketing efforts for your products or services, and for your business that you’ll get the excellent marketing exposure and effective sales campaign to bring in much-needed sales and revenue.