On the other hand kids, teens and young adults love rap and hip hop music because of the powerful nature of the beat, while the flow of the lyrics spew out catchy punch lines and slick metaphors. For the young at heart, hip hop and rap is more than just music, it is a life style. It is a wonderful combination of rhythm, rhetoric and hope. Kids, teens and young adults all over the world bop their heads emotionally to the rhythmic sounds of hip hop. They become awe inspired by the rhetorical flow of rap and hope to one day capture the financial success of the artists viewed in the videos.