Nowadays, we know that conformance to target is high quality, that barely conforming to spec is low quality, and that something that’s out of spec has no quality whatsoever. This definition pertains to our suppliers and to those we supply. In this era of quality assurance, the customer is assured of quality because we make it that way to begin with by manufacturing or supplying to target. The idea is that if we give our customers what they asked for (the target), then they will be satisfied and want to buy more from us.