It's our free program that rewards our best customers. As a Shop Your Way Rewards Member, you earn points when you shop at Sears, Kmart, Lands' End, the great indoors, Sears Auto Centers, mygofer Sears Home Services, and Kmart Pharmacy. Then you redeem those points online or in store at those same places, except Sears Home Services and Kmart Pharmacy. The more you shop, the faster your points and special benefits pile up. It's a simple, fun and exciting way to shop.