The benefit SRP and Bashas’ hope to reap from the project is not simply energy efficiency but also significant energy cost savings. The thermal-energy process enables Bashas’ to reduce the amount of time it has to run the facility’s conventional electrical refrigeration system during more expensive peak-load hours — that’s between 2 and 7 p.m. each day when customer demand is highest for SRP and when the cost of power is up to three times as high as during nonpeak hours.