We use Google Analytics, a web analysis service of Google, Inc., for measuring the effectiveness of our Services. In order to do so, we may permit Google Analytics to include their own cookies or similar tracking technologies to analyze data in connection with your use of our Services. We use this information to help us understand overall user preferences, click-through rates, means to improve our Services and discover the types of offers that are of most interest to our users. For detailed information on how Google collects and processes your information, please visit https://www.google.com/policies/privacy/partners/.