Do you feel lost when trying to think of ways to generate leads for your business? One way to generate leads is to provide high-value content with a perception of exclusivity. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Typically high-value offers with a sense of urgency can help leads overcome their friction, doubt, or concern quickly. In these cases, the appropriate offer should sweeten the purchase; it should super-charge your readers' desire to buy or sign up now. In a perfect world, it creates a sense of urgency. Ask Yourself These Questions: Does my offer have a high perceived value? "Perceived" is the key word here. The good news is that an effective offer doesn't have to cost much. It just has [...]