In addition to helping fans stay social while maintaining physical distancing with their Strava Club, Lawson’s Finest Liquids will also be raising funds to support select Vermont organizations that share in our commitment to thriving communities where people take good care of each other, protect and enjoy the natural world, and bring more fun to life, which is the foundation of our Social Impact Program (SIP). All donations made to the Nature Conservancy of Vermont, Mad River Riders or Kelly Brush Foundation by Lawson’s Finest Liquids Strava Club participants during the promotional period will be matched dollar for dollar by Lawson’s Finest Liquids.