Back in 1998, we first had the idea to start a new type of art gallery, based around three principles. The first is an obsession with quality. We offer some of the highest-resolution photos ever captured, some over 3 gigapixels, which is 3000 megapixels, which can be printed up to 100 feet wide tack sharp. And we're equally fanatical about printing. Each photo is individually custom printed and hand framed using the best technology and materials available today.