We have financial models that we'll share with companies that they can plug in their numbers and plug in churn rates today and look at models if you reduce churn and retain customers, you can put in your current revenues and say, what's the gross margin there. And if I add to to the connection points not only with the retail distributions, but if I add this channel, do I increase my gross profits and things? So we have some financials we can help them with as well as this customer experience process of learning from a customer who I, for one, don't read a lot when I'm sent an email with a lengthy, I have too many emails today, but I'll stop and watch, a 30 second video.