Resellers and VARs: The first, largest and most important to identify category is that of a reseller. Resellers are the easiest to identify as they, as their name indicates, resell things. Resellers vary from pure resellers, those companies that do nothing but purchase from vendors on one side and sell to customers on the other (vendors like NewEgg and Amazon would fit into this category while not focusing on IT products) to the more popular Value Added Resellers who not only resell products but maintain some degree of skill or knowledge around products.