And maybe this isn't a permanent part of your team. Maybe this is somebody you bring in. That's, that's why people bring me in, as a keynote speaker, or a workshop presenter, or however they choose to hire me. Because I'm not in their world. Because I've got different experiences, a different world view different, different life. I see that, I see the world differently, and I can bring that to their world and say, "Hey, have you thought about this?" And it might not be the right idea, but it might get them thinking a little bit differently.