Build an information center. For voyagers who make an impromptu stop, you want to prompt them to stay a while. If every town erected a kiosk at their docking area they could educate folks on the same sort of things that the website would mention – history, things to do, places to go. What would help immensely is a tri-fold brochure that a visitor could pull from the kiosk to use as a directory and map (plus, it’s easier to update than a large painted map/sign of town if businesses close).