From the Duolingo app for languages, to Soundfly for music, and even numerous YouTube tutorials, self-guided tools give people the power to learn as much or as little as they like, at the pace they like. These new technologies have the potential to disrupt traditional education structures. As the demand for free online learning tools grows, so too does the expectation of affordability and flexibility. The onus falls to teachers and organisations to promote the quality of their curated expertise over that of free digital algorithms.