Ahhh, Black Friday. Possibly bigger than Christmas?! We love a bargain, don’t we, us humans. It’s a fact. And that’s more than fine, when it’s done with a bit of thought behind it. But I’ve felt for a long time that selling quality oak at brittle plastic prices isn’t sustainable either financially, environmentally, or indeed fair-trade-ally. (Yep. Now an actual word.) So, where does that put a small business, when competing with big companies (often owned by even bigger companies) who can afford to manufacture gazillions of identical product? I wonder this every year. It seems to me that there are two choices. OPTION 1 Drop my...