‘Big Fish’ never addresses these issues and in fact does not recognise that these might be concerns: it just ladles on more isn’t-storytelling-WOW!? In that way, the film itself exhibits a lack of self-awareness that leaves it fundamentally unconvincing in ethos and its characters lacking dimension. It looks nice and is competently acted but, as it is quite unmoored from any considerable reality, it sets adrift on moviedom and remains in the shallows.