Quite the opposite. I came on board eight months into the label and, at the time, Sonny’s team was still very small. And none of them really wanted to start a label. But this was 2011, and the electro thing had really taken off in the States and the industry hadn’t really caught up. Sonny saw that and wanted to create a place for artists like Porter Robinson, Dillon Francis, Zedd and Koan Sound to thrive.