1 — Build a Website and Newsletter List: I covered this above. Build a website. Create it so it highlights your voice, opinions, and uniqueness about your brand. And never build one without SEO in mind. Also, make one of your major CTAs a newsletter signup form, and begin building your newsletter list. This will allow you to constantly communicate with your current readers, build loyalty, and allow you to promote your services/products or get ready for your next book launch!