The third entry in this sweepstakes is a newcomer from Detroit. Don Barden, the only Black entrant in the running leads a group called PITG Gaming, LLC which has the support of Governor Ed Rendell. Under Mr. Barden's plan, his group will contribute $7.5 million per year for 30 years towards the building of a new arena. His plan consists of putting up a casino on the North Side near Heinz Field, and also redeveloping the Lower Hill a la Isle of Capri. Like the others, he too has decided to go the celebrity figurehead route with not one, but two PR flacks. The Barden group has chosen former Steeler running back Jerome Bettis and also Motown legend Smokey Robinson. As far as figureheads go, this has to be the best of the bunch because Jerome Bettis could be elected mayor, governor and Supreme Being in Pittsburgh right now, and considering that Pittsburgh is essentially an oldies kind of town, music wise, Smokey would be a hit here. But Mr. Barden will have opposition from among others, the Pittsburgh Steelers organization who oppose the building of a casino on the North Side, and considering the amount of clout the Steelers have in this town, ESPECIALLY after winning a fifth Super Bowl, the Belden plan may the weakest of the three.