Forms are the Key to a Successful Landing Page Without them, there is no way to “convert” a visitor into a lead. If you aren’t asking the right questions however, they can lead to poor-quality leads that aren’t actually interested in your company, services, or products. This leads to list deterioration and wasted time. The following strategies will help you to gather high-quality leads by knowing what to ask and how to ask. All Things are Relative There is no hard and fast rule to follow concerning what questions to ask or how many questions to ask on your lead capture forms, but there is research to point you in the right direction. In addition to research you should also rely heavily on your own experience and knowledge of [...]