Continuous development is a critical element driving today’s entrepreneurial, creative business environment. And failing fast is an important step toward that development. Granted,finance is inherently risk-averse, so adopting this mindset can be a challenge. “A program that espouses the merits of ‘failing fast’ can put a few people off. It’s not usually what one aspires to at work,” says Christopher Whitlock,vice president, executive creative director at Fidelity Investments. But, he adds, “creative types … are used to having a wastebasket full of ideas that weren’t going to go anywhere.”