The new can eschews the red accent coloring and aggressive font for an all-blue scheme with simple block lettering that says "BUD LIGHT." Also new to the can is the "AB" crest, which hasn't been seen on Bud Light packaging since 2001. Minus the coloring, the overall look brings the Bud Light packaging more in line with Budweiser's newer cans, which feature a similar, simple design. The simplifications, Lambrecht says, more clearly communicate AB's brewing bonafides, which are apparently important to consumers.