goal is to establish appropriate levels of responsibility for resources throughout a products entire lifetimefor investors, distributors, developers, users and (especially) producers. It means much more than recycling, however, since it tries to incorporate this responsibility for the long-term costs and effects of producer decisions right into the design stage of products and services. For producing companies, EPR encourages them to look not only at what and how they produce, but also at their entire supply chain to make sure that their suppliers, product distributors and users are environmentally responsible. In order to appeal to corporate producers, EPR is being promoted as a voluntary ethic by governments and green business consultants. The most well-known cases are found in industries like electronics and carpeting where a corporate culture is emerging that is supporting recycling and reuse. Xerox now focuses on selling document services rather machines, which it now leases. Maintaining ownership of the machines facilitates better maintenance and conservation, allowing Xerox to design the machines for easy disassembly and the reuse of functional parts. Interface, like other companies in the carpeting industry, are leasing flooring surfaces and designing their products to easily repair, recycle and reuse. This is an important development, but not necessarily one that can be easily generalized to all other industries without state involvement. Most of the structural incentives and disincentives of the modern economy currently work against this ethic. EPRand the life-cycle approach behind itmust also be built into the formal regulatory systems of advanced economies. Only by creating appropriate incentive and liability structures can the playing field be sufficiently levelled for regenerative