Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. Within the mechanics of lead generation, there are four key elements to consider: The Offer, a Call-to-Action (CTA), a well-designed Landing Page, and lastly the Form. These four elements are crucial in making lead generation happen successfully. [...]