Offline PR | Investor Pitches and events are ways through which one can create awareness and buzz around a new product in the market.Public relations professionals help ensure that the brand has goodwill and a positive reputation with the public. This is done with the aid of unpaid or earned communications, including traditional media, social media, and in-person engagements. This is supplemented with Online PR. Coordination with targeted bloggers, relevant influencers and online journals that help in gaining more traction and audience attention.