Sometimes it’s necessary to use stock photography. However, the trouble is the image isn’t original. It might not even best describe what it is that you do, especially if taken in another location where the equipment or procedures are different. By hiring a commercial photographer, the images will better represent your business. They’ll also be unique to you, and will help to establish a sense of authenticity and trust. You’ll also avoid any potential issues with copyright, especially if the images have been taken straight from search engines.