TheNextCMO’s latest podcast is with Ken Rapp the founder and CEO of Blustream as our guest. Ken is a dynamic entrepreneur leader. His expertise includes launching products, building scalable business models, and creating culture that enables employees to thrive. In this podcast we discuss the importance of post-sale engagement and the repercussions of not communicating with your customers, who in an organization should own this process, and how much time a company should spend on acquiring new customers vs. maintaining and expanding the existing ones.