A leading national news organization made the decision to spin out its sports news division into a separate website. With hosting several upcoming sporting events of global significance, there was a growing demand for a modern dedicated sports news portal. (Previously, sports news were published on the larger news website under a separate tab). Given the aggressive timeframe for the delivery of all required functionality, the client elected to rely on a software engineering partner. First Line was selected as the lead supplier on the project in late 2011.