Marketing funnels have become an increasingly important part of many advertising models. The funnel, or buying funnel, is an perfect consumer-focused marketing system which illustrates the theoretically straightforward consumer journey towards the selling of a product or service. In theory, if a buyer follows a specific path through the purchasing process, that buyer will end up at the sales point. The sales funnel actually tracks the route of the most sales made over a given time interval, and the amount of sales closed versus sales made. Well-built sales funnel can help a business or organization achieve its sales goals by allowing the sales professional to clearly specify the path for the sales process as well as the expected outcome.