It's an interesting strategy, even if it's not the most innovative. From the beginning PC gamers have been mocking the Xbox One and PS4 for low framerates and less than 1080p resolutions. When both consoles launched PC's were just starting to dabble in 4K gaming, the fact that neither produce 60fps at a "lowly" 1080p resolution didn't bode well for their longevity. 4K Televisions aren't that expensive anymore, people are looking for 4K content and if Microsoft and Sony don't provide it someone else will. It's smart that they've revamped their machines to take advantage of it.