It started with a fountain. Rob Blitzer, owner of R. Blitzer Gallery located in the Westside Wrigley Building, hadn’t planned on opening an art gallery. He was commissioned to build a fountain for a gardening show and needed a space to build. Enter Wrigley Building. Rob’s first location in the Wrigley building wasn’t his last, nor his second or third. Starting off in what is now the Aerial Arts Santa Cruz Location, moving to the now Santa Cruz Bicycles Space, Rob moved one more time before settling in his current location in the building. Given all his hopping around, Rob has gotten to know the building and has had the unique opportunity to watch the community of businesses that now reside there grow. “The future of this building looks bright. I’ve seen the building just grow. It is the coolest place”, say Blitzer. And he has praises for Santa Cruz as well.