Strategy GTM brings the product to the market. Outlining the target audience, marketing plan, and sales strategy are a few parts and characteristics of this business plan. Every product and its market are different, therefore each GTM strategy needs to be thoroughly thought out. And hence requires mapping out the market problem along with the solution. Coming up with a creative yet effective PR strategy and Digital Marketing Strategy and paired with the mastery of a purposeful and a sound Sales and Content Creation execution.