A single gallon of paint can run anywhere from $20 to $80 per gallon. Professionals get a contractor discount of anywhere from 25 to 50 percent. For rough siding, like stucco, you’ll need to use 10 to 20 percent more paint. Some textures, like wood and stucco, require extra paint because they have more surface to cover in a tiny area comparied to smooth siding. . Use the highest quality exterior paint your budget will allow for your project. It will look the nicest and save you money by offering better coverage and durability. Better coverage means fewer coats and fewer work hours. You’ll also go a few years longer without needing to shell out more cash for a new coat. How do you know how much paint you're paying for? Here's some helpful math: House Painting