MSPs typically focus on internal efficiencies to maximize profits. The idea being that a set price service offering can be made to be more and more effective by adding more nearly identical customers and improving processes and tooling in order to reduce the cost of delivering the service. This can be a great model with a high degree of alignment between the needs of the vendor and the customer as both benefit from an improvement in service delivery and the MSP is encouraged to undertake the investments to improve operational efficiency in order to improve profits. The customer benefits from set pricing and improved services while the vendor benefits from improved margins. The caveat here is that there is a risk that the MSP will seek to skirt responsibilities or to lean towards slow response or corner cutting since the prices are fixed and only the services are flexible.