This sales funnel builder was initially developed by Russell Williams, who’s best known for his work with Wealthy Affiliate. Russell developed the product over a 6-month period in order to help beginners with affiliate marketing. He understood that many people were fighting with affiliate marketing because they were either not getting much benefit from their efforts or they were trying hard to make money with their efforts. Many marketers had products online that were nowhere near the caliber that was promoted. Russell found that the problem was generally two-fold: marketers weren’t generating high quality campaigns, but they were not understanding where they were neglecting.