4. <ul><li>Consider all local websites that serve your professional community or interest group. </li></ul><ul><ul><li>Professional Societies / Institutes </li></ul></ul><ul><ul><li>Media Contacts </li></ul></ul><ul><ul><li>Corporate </li></ul></ul><ul><ul><li>Independent </li></ul></ul><ul><ul><li>Industry Sites </li></ul></ul>