Current European concerns with consumption patterns and product design are still minor and partial expressions of postindustrial potentials for dematerialization, prevention and political-economic integration. Fully unleashing these potentials requires a systemic change in regulation in line with these general observations: The state can no longer serve as the dual support for, and limiter of, accumulation. Its task is the ultimate elimination of accumulation and guiding a market transformation toward regeneration and qualitative developmentthrough the creation of what Korten (1999) called mindful markets. Postindustrial regulation must encourage/enforce higher standardsin efficiency, service, and in social and environmental impacts. Moving with natural flows demands much more than simple environmental protection. Such a positive