Focus field organizing on creating media moments: Litigation-related field efforts should focus on creating media moments that demonstrate support, highlight harms, and create a climate for victory. Freedom to Marry worked with state organizations in litigation states to organize groupings of supporters that we knew would be newsworthy—Florida First Responders for the Freedom to Marry, Texas Faith Leaders for the Freedom to Marry, etc. Another tactic that created a media moment was launching petitions urging state attorneys general to drop their defense of anti-marriage laws (we’d pursue this only after consultation with the litigation team). The petitions – which always ended with an in-person drop-off featuring children of same-sex couples, adorably wrapped petitions, and families who needed the freedom to marry – were a creative way to build online buzz for the court cases, give supporters a way to get involved with the legal case, and earn some strong media attention that underlined the overarching messages of the campaign. We’d look to identify the most compelling personal stories that we thought might impact the public. Additionally, we’d organize Town Hall meetings as a focus point to gather supporters and provide a platform for newsworthy supporters and people with compelling stories.