At a national level, the awareness of the OUV and its implications for tourism is at satisfactory level, since the national authority for tourism is a key-partner in the management system for the property (State Party of Iran, 2018). The situation on regional and local level is not adequate, since the site lacks a plan for sustainable tourism, the infrastructure for tourists has low standard and the information about the OUV is not well conveyed to local tourism companies and visitors.