You can find hundreds of free online SEO tools that can help you achieve your goals and track them at the same time. But to make it easier for you, we have found the best free SEO tools and compiled them here on this list. We wont just list the SEO tools; we will also share what the SEO experts have to say about them. You dont have to try all of these SEO tools, you just need to figure out the ones that work best for the goals you have in 2020. Before going all the way in, lets first understand what SEO or Search Engine Optimization is all about. What is SEO in Digital Marketing? SEO stands for Search Engine Optimization.