In May 2020, Kane announced that he had acquired principal front-of-shirt sponsorship rights for Leyton Orient’s matchday kits. Having spent time at the club on loan in 2011, Kane not only aimed to financially help Orient as they traversed through a COVID-hit season, but also donated the sponsorship to three different causes. The home shirt had a thank you message for frontline NHS workers, the away shirt’s sponsorship was dedicated to Haven House Children’s Hospice, while the third kit was reserved for Mind, a mental health charity.