Most businesses today use WordPress, a content management system. In WordPress, it's easy to click the “add post” button to create a blog post and then “publish” to make it go live on your website. Create unique and useful content each week that targets specific search phrases. The secret sauce is linking each blog post you write to other relevant blog posts you have written. This is called linking your articles together, and it helps you build powerful backlinks. A backlink is a way to gain credibility from Google to rank higher in the search engine for that specific phrase. Simply linking back to your previous content can get you 10 times the SEO results.