Applying makeup for beginners doesn't have to be difficult! Here is how to apply makeup step by step to achieve great results every time. Prepping the skin with a gentle makeup primer is the first step to make sure your makeup stays on all day without smudging. Primer is an often overlooked step in applying makeup, but is one of the most crucial. The next step is applying foundation with a high quality brush, like the Shu Uemura Petal 55 foundation brush, to ensure a smooth and perfectly blended surface. Use a light concealer from the Shu Uemura Unlimited range to easily cover imperfections and discoloration. This concealer is long-lasting and offers high coverage, while preventing dullness thanks to infused rice extracts. Fill in the eyebrows with a pencil or powder and sculpt them into a form that suits your face shape. For the eyes, you can choose a simple eye makeup look to best suit your day. Apply color on the lid first, and gently blend in a crease color for a perfect gradient. Applying eyeliner adds new dimension while making eyes pop, and a liquid eyeliner like the Shu Uemura Calligraph:ink eyeliner creates precise lines for a more dynamic look. To finish off your eye makeup look, use an eyelash curler to raise the lashes before adding a waterproof product like our eye opening Petal Lash mascara. The last step is to apply lipstick with your favorite finish. There is a wide range of Rouge Unlimited lipstick shades with silky satin, lush lacquer, and velvet matte lipstick finishes.