We're going to learn a lot over the next decade about how products are used in the wild, because we don't know. And I think that's going to be just a marvelous next step for all companies, all producers of products. You made another comment I'd like to go back to, and that is given the world today, the traditional distribution channels are very different than they were a year ago. And most people don't want to just go to a store and hang out. I'm not saying you don't love to shop, but they don't want to go to a store and hang out and try stuff. And so the wholly ecommerce revolution has been accelerated in our view, what we see as a result of of the pandemic and what's going on. And I had a conversation this morning with an investor who we were talking with about that's step one to have e-commerce, but it still doesn't get you the engagement. And so the, if you're going to, if you're going to invest in, in an e-commerce program, it's pretty good timing to be learning about and thinking about after sale customer engagement and a company like Bluestream, we're passionate about it. We're passionate. All of us really believe that there's a place to help the world with after sale engagement and, are happy to share our tools.