At the conference, people around us were throwing out words like “spider” and “Panda,” and if you think they were just talking about animals, so did we. As students, whose knowledge of SEO was the extent of a quick Google search of the definition and tools, it took us a while to truly understand how this three-letter acronym was going to help us attract new members for our ITO organization at Wayne State University, and how we could utilize it for our website.