The two major internal factors that raise concern are the employees and the customers. The employees at Qantas are well taken care of. Qantas employees are among the employees with the highest level of job satisfaction in the industry. This can be seen through the fact that they tend to stay in the organization for a long time. The company has ensured that it offers good remuneration to the employees. Also, the services enjoyed by the employees are comparable to no other in the industry. In the company, employees are offered up to three months of paid paternity leave (Qantas Airline, 2011). This is an initiative that only Qantas has. Other services include the reduced fair travel for employees and their families and comprehensive health insurance covers. Due to this, the employees work without having to worry about the health of their families. This has led to a highly motivated staff. The customers are also well taken care of. As a result of this, Qantas has grown to become the largest and most profitable airline service provider in Australia. Returns from ticket sales have continued to increase every year.