Sales funnel will usually include three distinct elements. First, there will generally be a free report, which gives the reader valuable information about the product which the salesperson is attempting to sell. This free report might be quite detailed and was probably created by the salesperson at the home, but it may also be a sales page or landing page made by the sales funnel itself. Second, there’ll most likely be a sales letter, which is a written piece that explains the benefits of the product to the reader in only a couple sentences. Finally, the last section of the sales funnel is your sales page, that is simply the sales page that’s printed on the sales funnel itself.