Amongst on of the top ingredients in skin care. Retinol is the gold standard ingredient of skincare because it alters the behaviour of aged cells so they act in a more youthful behaviour. Retinol smooths and refines skin and enhances skin and works to prevent aging. When retinol is incorporated into age preventative skin care routines, it helps skin renewal and in some cases can be beneficial for inflammatory skin conditions such as acne and redness, or for signs of mature skin, like lines and wrinkles. In the beginning you may notice dryness and/or dryness. While this is part of the process this is due to the skin adjusting to its new lease of life.