However, attorneys must be mindful of each social media platform’s peculiarities. For example, LinkedIn notifies users when someone has viewed their profile. At least three bar associations have addressed this issue, with conflicting results. The New York City Bar Association (NYCBA) and the New York State Bar Association (NYSBA) concluded that the “who’s viewed my profile” message on LinkedIn is communication to that person, which, depending on the circumstances, could constitute an ethical violation. The ABA, however, concluded that the message does not constitute communication. Thus, lawyers must be vigilant to learn the functions of each social media platform, as well as their jurisdiction’s ethical guidance.