Basically, VPNs allow you to stay anonymous while you’re browsing the internet. As a result, no one else will be able to tell where you’ve been and what actions you performed online. There are a couple of advantages to keeping your identity hidden from others. You can prevent advertisers from collecting your data and retargeting you with annoying ads. You can bypass geo-restrictions which content providers like Netflix may have placed on your region. Last but not least, if you live in a country with an authoritative government, you can escape persecution for doing certain outlawed things on the internet. Hence, people like journalists or activists may find VPNs particularly useful.