(1) When it comes to social media, I suggest focusing on one aspect and doing it well rather than trying to do everything. Or, if you have the funds, hire someone skilled to manage an aspect of social media that you find difficult. (2) Discuss the possibility of media interviews with the publicist at your publishing house. If pursuing media is in the budget for your book, great! If not, consider hiring a recommended publicist who will develop meaningful suggested media questions. (3) Develop several speaking topics relevant to your book. (4) Publish a bookmark or postcard relevant to your new book. It should contain a picture of the cover, your contact information, and purchasing information. I suggest including a pithy quote relevant to your book’s topic (as take-away value for your readers). Give these bookmarks or postcards to everyone with whom you speak about your book. Offer them to local bookstores to use as bag stuffers.