In an effective content SEO strategy, your keyword strategy and the way you structure your site work together. In a proper keyword strategy, you’ll have thought about common, competitive keywords as well as more long tail niche search terms. You should make a similar dichotomy in your site structure. Pages focusing on more common search terms should appear high in your pyramid, while pages optimized for more long tail keywords should appear in a lower part of your site structure. These long-tail pages at the bottom of the pyramid must link correctly to the pages higher in the pyramid.