Lerman’s father, Al, is a quick-witted and prosperous advertising professional, the genius copywriter behind many legendary slogans including “Fly the Friendly Skies of United,” “Coke Is It,” and “Leggo my Eggo,” among others. Sadly, a persistent weight problem hampered Al’s mental and physical health throughout his brilliant career. Never fitting the slim and sleek “Mad Men” profile of the 1960s advertising industry, Al’s voracious appetite and aggressive-but-ineffective diets often stressed the Lerman household.