How does an organization address this effect? There are two ways. One is to evaluate all decisions carefully in a post mortem structure to understand what good decisions look like and not limit post mortems to obviously failed projects. The second is to look more critical, rather than less critically, at popular product and solution decisions as these are red flags that decision making may be being skipped or undertaken with less than the appropriate rigor. Popular companies, assumed standard approaches, solutions found commonly in advertising or commonly recommended by sales people, resellers, and vendors should be looked at with a discerning eye, moreso than less common, more politically “risky” choices.