As complexities of executing business decisions increase in this constantly changing environment of hyper competition, macroeconomic factors, globalization, regulatory and compliance guidelines, business leaders are faced with a daunting challenge of maintaining profitability and expansion imperatives while reducing cost and stabilizing margin pressures. The key,in this challenging, environment is to quickly make optimal business decisions based on the data available within the myriad sources in the enterprise. Business decisions based on such data cannot be optimized and executed upon if the Information stored in such heaps of data cannot be unlocked and made trustworthy. Enterprise IT and LOB Business Leaders fight this battle everyday to make such trustworthy and business context rich information available at decision points, on demand.