Alicja: What does Americana mean to you? – we are in your showroom at the moment on the East Coast of Sweden and when I look around, I have a feeling that it is a unique brand with cool and stylish store in Stockholm. (I had only the pleasure to visit your warehouse and showroom in Oxelösund and I can’t wait to see the store in Stockholm at Gamla Brogatan, but I understand that it’s also a very nice place that attracts a lot of people.