It's our free program that rewards our best customers. As a Shop Your Way Rewards customer you earn Points when you buy the things you want and need. Then you redeem those Points online or in store at Sears, Kmart, Lands' End, the great indoors, Sears Home Services, Sears Auto and mygofer. The more you shop, the faster your Points and special benefits pile up. It's a simple, fun and exciting way to shop.