My next tip (and here's where I start to contradict myself) is to remember that you are ultimately working towards a career within the creative industries. If all goes to plan then the next step after uni will be getting snapped up by your dream agency. This will not happen however, if your portfolio is not what they are looking for. My biggest mistake at uni was that I didn’t look at the bigger picture. I was just working towards a degree; working to please myself, my peers my tutor and the marking system. Whilst I was pretty successful in pleasing all of the above I had omitted one key target from my list: potential employers. Employers need to see how you are going to benefit their company. Good ideas and great crafting skills alone are not enough; they need to be presented in the right context. This is where my handmade books and artsy films fell short. The ideas and skills were there but they just weren’t presented in a way that potential employers could relate to. They were not solving problems – they were just ideas for ideas sakes. You are entering an industry where your main job is going to be solving problems in some shape or form so make sure your portfolio demonstrates your ability to do this in abundance.