“Marketing and Advertising have both always interested me. For as long as I can remember, I’ve always analysed adverts and came up with ideas on how I could have improved them; been so interested at the clever ways consumers could be drawn in. The fact that advertising has such an increasing global reach on Social Media, means that I knew Social Media Marketing and Content Creation was the path that I wanted to pursue. I wanted people to look at my strategies and content and think ‘what clever marketing!’”