answers: target audience
context: Advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of advertising campaign, as it sets the motif for the series of individual advertisements and other </s> to supply information to one or more people. A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. The communication process was once thought of as having the source of the message, which is then encoded, put through the chosen communication channel, which is then decoded by the recipient and then received. Throughout the middle of the channel there is the potential for noise to distort the message being sent. Once the receiver has the message they then give feedback to the original source, where </s> media, roots of advertising and promotion lie within traditional media, where there is a more direct, physical way of advertising. Advertising in the form of print is used by businesses in the form of billboards, magazines, newspapers and posters, to get their message across to the target audience. Businesses will usually place a billboard in areas where in can be easily seen and where the target audience will spend their daily activities. Newspaper, magazines and posters are smaller in size and can be found in numerous places allowing the general public availability to read them. Depending on the product or
question: the group for which a marketing program is designed is referred to as the