answers: 1988
context: many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. The "Just Do It" campaign launched in 1988 was highly successful with the Age selecting the campaign as one of the top two taglines of the 20th century with it being both "universal and intensely personal". While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign". One of the campaign's objectives was to target all Americans regardless of age, gender or physical fitness level which led to Nike becoming worn </s> 25, 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, "I told Tom Brokaw that I was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of </s> athletic gear, these groups created a campaign called "Just Don’t Do It" with the goal being to inform women of the poor conditions of the factories where women created Nike products. The spread of information in regards to the factory conditions has been spreading more rapidly since social media has become a method of international communication. Websites such as Facebook and Twitter have allowed people from distant countries to share their ideas and collaborate with each other. Advocacy groups commonly have groups on social media sites that allow their members to post about upcoming events and to keep members informed
question: when did nike come up with just do it