answers: Edward Bernays
context: to hire Edward Bernays, who today is known as the father of public relations, to help him recruit women smokers. Bernays decided to attempt to eliminate the social taboo against women smoking in public. He gained advice from psychoanalyst A. A. Brill, who stated that it was normal for women to smoke because of oral fixation and said, “Today the emancipation of women has suppressed many of their feminine desires. More women now do the same work as men do. Many women bear no children; those who do bear have fewer children. Feminine traits are masked. Cigarettes, which are equated </s> I as women took the jobs of men who had gone to war, they also began smoking even though it was still considered a taboo act. Cigarettes were a way for women to challenge social norms and fight for equal rights as men. Eventually for women the cigarette came to symbolize “rebellious independence, glamour, seduction and sexual allure for both feminists and flappers.” Cigarette companies began selectively advertising to women in the late 1920s. In 1928 George Washington Hill, the president of the American Tobacco Company, realized the potential market that could be found in women and said, “It will </s> strategy. He contacted a female friend and asked her to find a group of women to march in the New York City Easter Day parade. He asked her to tell the press that a group of women's rights marchers would light "Torches of Freedom". The women lit Lucky Strike cigarettes in front of the eager photographers. The New York Times (1 April 1929) printed: "Group of Girls Puff at Cigarettes as a Gesture of 'Freedom'". In the 1930s, he attempted to convince women that Lucky Strike cigarettes' forest green pack was the most fashionable color. Letters were written to interior
question: public relations pioneer was responsible for the 1929 torches of liberty