HOTCHKISS, GEORGE BURTON.
The measurement of advertising effects, by George Burton Hotchkiss and Richard B. Franken.
HOTCHKISS, GEORGE BURTON. The measurement of advertising effects, by George Burton Hotchkiss and Richard B. Franken. © 18Feb27; A963669. Margaret W. Hotchkiss (W); 18May54; R130814.
Margaret W. Hotchkiss|W