Disruptive innovation in developing countries: the case of China
This paper tries to explore the opportunities for disruptive innovators and their strategy in developing countries. A multi-case research methodology is adopted in this study involving Personal Handyphone System and Digital Video Recorder market in China. In each case we briefly introduce features of disruptive technologies and use value innovation perspective to analyze the opportunities and explain domestic firms' success. The result suggests that huge low-end market and demands on specific functions that differ from the mainstream market offer fertile ground for disruptive technologies. We address the essential role of appropriate value position in make use of these chances. The research also shows that complementary asset can effectively facilitate the development and commercialization of disruptive technologies.