The MARS-Based Research about Reliability Judgement of Members of Supply Chain Alliance
Supply chain alliance (SCA) is becoming an important origin for enterprises to win competitive advantages.How to judge reliability of members in SCA is an essential problem for SCA, and is also one of the key problems for members to keep long-term collaboration. The paper constructs a model to judge the members'reliability by multivariate adaptive regression splines (MARS) for the first time. MARS has the attributes of objectivity, effectivity and robust, and it could avoid dependency on subjective factors to some extent, which contributes to a scientific, integrated judgement system,and thus helps the SCA operate steadily and effectively.