Spatial immersion versus emotional immersion, which is more immersive?
In this paper, we defined and measured two types of immersion, namely, spatial immersion and emotional immersion, on flat 2D screen displays and using a 33-item questionnaire. Our results show that emotional immersion is significantly more immersive than spatial immersion in terms of sense of “being there”, time perception, realism, sense of engagement, emotional aspects, sensory cues, etc. Spatial immersion is almost as immersive as emotional emotion in terms of attention and image motion, and spatial immersion is more immersive than emotional immersion in terms of spatial dis-orientation. Our results also show that there are individual differences in the perception of immersion. Finally, we linked parameters of measurement with QoE influencing factors, in an aim to bridge the gap in the QoE assessment and modelling of immersive experience in storytelling.