Prominent network position: Value creation and value protection
The challenge of interfirm network management has prompted firms to design a dedicated alliances network with desirable properties in order to deliver maximum value. By using a longitudinal case study, this paper shows strategic action that a firm may take to construct and motivate a prominent network position through alliance with multiple well-endowed partners. More specifically, it discusses networking strategies regarding network membership, tie modality and network structure in terms of value creation and value protection.