Understanding users' continuance intention in online social networks
This study explores users' continuance intention in online social network by synthesizing Bhattacherjee's IS continuance theory as basis with flow theory, the unified theory of acceptance and use of technology (UTAUT), and social capital theory. The integrated model was empirically tested with 260 online social network users. The results indicate that all hypothesized paths are supported by our data. Based on the research findings, we offer discussions.