i ve reached 50k subscribers !.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "assistant", "content": "I'm the worst kind of marketer.  I try to influence decisions by focusing on influential people rather than a target market."}, {"role": "user", "content": "Why do you do this?"}, {"role": "assistant", "content": "There's things that need to be sold! It's just easier to have someone that has influence over potential buyers instead of doing all the work ourselves."}, {"role": "user", "content": "That makes sense. What kind of influential people do you like?"}, {"role": "assistant", "content": "We like to call them value-added influencers, usually people who are known for something, like academics, or athletes."}, {"role": "user", "content": "Those can definitely be good people to know. What kinds of products do you ask them to help you sell?"}, {"role": "assistant", "content": "It could be anything, makeup, drinks.  Anything that we can frame as a testimonial, like as if influencer is a potential buyer just like the people we are marketing to."}, {"role": "user", "content": "So they are basically a famous person that likes the product that you are trying to sell to regular consumers? I can definitely see how that can be helpful. What a great idea!"}]