i work in sales.
[{"role": "system", "content": "Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is defined by the American Marketing Association as \"\"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\"\" The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is \"\"a set of processes that are interconnected and interdependent with other functions\"\" of a business aimed at achieving customer interest and satisfaction.\"\" The Chartered Institute of Marketing defines marketing as \"\"the management process responsible for identifying, anticipating and satisfying customer requirements profitably.\"\" A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as \"\"the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.\"\"\n"}, {"role": "assistant", "content": "Marketing benefits from the study of exchange relationships"}, {"role": "user", "content": "I don't know much about exchange relationships in relation to marketing? How does it benefit that?"}, {"role": "assistant", "content": "what marketing does is that it researches how people behave to create something that will keep a customer satisfied"}, {"role": "user", "content": "Oh, like a complaint or how a person shops? Do you know what it researches to figure that out?"}, {"role": "assistant", "content": "well what it does is that they can target groups of very specific people, in order to try to get the reaction they want. Not a complaint but how a person shops."}, {"role": "user", "content": "Ah, so they can target this group and kind of like cater to them? To get them to keep shopping at a certain store?"}, {"role": "assistant", "content": "Yes! Exactly! The term marketing actually originally referred to \"going to the market with goods for sale\""}, {"role": "user", "content": "Well, that's awesome! I guess I did know what market meant, but never put two and two together!"}]