i ve reached 50k subscribers !.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "user", "content": "Influencer marketing is a huge way to advertise."}, {"role": "assistant", "content": "Right, most of the times its framed as testimonial advertising."}, {"role": "user", "content": "That's true. I wonder if most of them are paid"}, {"role": "assistant", "content": "I believe so. A lot of the times its through supply chains, so I would think they get paid."}, {"role": "user", "content": "That makes sense. Which makes their testimony not as real."}, {"role": "assistant", "content": "As long as they are influencing something, I am not sure they care"}, {"role": "user", "content": "Yeah I guess so. Just doesn't seem too ethical"}, {"role": "assistant", "content": "They care less about ethics its seem."}, {"role": "user", "content": "Yeah, as long as they make their sales"}, {"role": "assistant", "content": "That appears to be the most important thing."}, {"role": "user", "content": "5"}]