through them i ve learned to make up myself and others.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "assistant", "content": "I'm just now hearing about Influencer Marketing, a form of marketing where focus is concentrated on influential people rather than those people want to target."}, {"role": "user", "content": "I have never heard of that. Walk me through it please."}, {"role": "assistant", "content": "What it does is identifies the people who have influence over potential buyers, and directs the marketing toward them rather than the buyers themselves."}, {"role": "user", "content": "You mean like celebrities or Ivana trump?"}, {"role": "assistant", "content": "Sort of. The influencer marketing may come in the shape of testemonial advertising where the, e.g., celebrity plays the role of a possible buyer."}, {"role": "user", "content": "i may have seen some commercials like this on TV, but no examples come to mind.  The idea is for me to relate to the influencer and want to be like them so i buy the product, is that correct?"}, {"role": "assistant", "content": "Exactly. The influence is not so much about persuasion but more about interactions between various parties, in this case the celebrity and the person watching the commercial."}, {"role": "user", "content": "So i am being manipulated without even knowing it.  i think i am going to have to ignore advertising altogether because they have too big an influence on me, but it will be hard to do."}]