i work in sales.
[{"role": "system", "content": "Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is defined by the American Marketing Association as \"\"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\"\" The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is \"\"a set of processes that are interconnected and interdependent with other functions\"\" of a business aimed at achieving customer interest and satisfaction.\"\" The Chartered Institute of Marketing defines marketing as \"\"the management process responsible for identifying, anticipating and satisfying customer requirements profitably.\"\" A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as \"\"the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.\"\"\n"}, {"role": "assistant", "content": "Have you heard the definition of marketing? It claims it seeks to maximise returns by developing relationships and creating a competitive advantage."}, {"role": "user", "content": "I am a bit familiar with marketing and its strategies"}, {"role": "assistant", "content": "Isn't it crazy to think that digital marketing has changed the way brands can use technology to reach customers?"}, {"role": "user", "content": "The whole digital world is really strange, the digital age can make you or break you"}, {"role": "assistant", "content": "So true! And the art of visiting physical shops is diminishing with all of the digital alternatives!"}, {"role": "user", "content": "It has put a damper on the brick and morter stores, but I think has also been positive because more people can find places maybe they would not have discovered otherwise"}, {"role": "assistant", "content": "That's funny that you call them brick and morter stores.. I have never heard that term before."}, {"role": "user", "content": "really huh!! I still enjoy shopping in stores, but love shopping online last week even ordered new glasses online, we will see how that turns out"}, {"role": "assistant", "content": "Glasses, that's a risky purchase for online! Have you ever shopped during Black Friday?"}, {"role": "user", "content": "I have shopped in store and online, however, most stores take advantage of the term I think Black Friday sales start weeks before the official Black Friday and it gets redundant "}]