through them i ve learned to make up myself and others.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "assistant", "content": "Influencer marketing is basically marketing focused on influencing people rather than the target market! Do you find that you tend to influence those around you?"}, {"role": "user", "content": "I'm not a very big influencer myself, I usually stick to the same brands and don't switch much!"}, {"role": "assistant", "content": "I see, it seems you would not be able to be swayed by influencer marketing. Why do you stick to the same brands consistently?"}, {"role": "user", "content": "Well I've found brands I like so I don't see a reason to switch, I'm not one to try out new things just because typically."}, {"role": "assistant", "content": "Ah because of your shopping habits, consumer behavior started in 1940/50s to study why people shop the way they do. What causes you to try out a new brand then?"}, {"role": "user", "content": "If I see that it may offer something that my current brand doesn't offer, or if it's on sale usually."}, {"role": "assistant", "content": "I see, so name brands don't interest you, only the functional upgrades?"}, {"role": "user", "content": "Yes I am not interested in name brands for the most part."}, {"role": "assistant", "content": "That's great! I shop the same way, comfort/function is always at the top of my list before designer/name brands!"}, {"role": "user", "content": "I think it's the smartest way to shop personally."}]