i ve reached 50k subscribers !.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "assistant", "content": "It seems that been an infuencer marketer has become quite popular."}, {"role": "user", "content": "Hmm...An influencer marketer? Is that like someone who makes content on YouTube or Instagram?"}, {"role": "assistant", "content": "Yes, but it is also a form of marketing were the focus is placed on the influential people rather than the target market."}, {"role": "user", "content": "Interesting...Do you happen to have any examples of an influencer marketer? It would be interesting to make a living doing something like that..."}, {"role": "assistant", "content": "Well what they do is try to identify individuals that have influence over potential buyers and orient marketing through them.  So you need first gain influence to be one."}, {"role": "user", "content": "I see...but you don't necessarily have to be a celebrity or anything? You just have to have influence over a lot of people or have \"followers\"? "}, {"role": "assistant", "content": "Exactly, maybe people like folllow your blog or something.  Influencer content can be framed as testimonial advertisement, like many do."}, {"role": "user", "content": "Ohhh...meaning like, companies send free products to influencers in order to get them to provide feedback on it? That's really clever...it's almost like the company doesn't have to pay much to advertise with influencers..."}]