i ve reached 50k subscribers !.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "assistant", "content": " Influencer marketing is marketing focused on influencial people"}, {"role": "user", "content": "I seem to see a lot of influencer marketing now a days whats it all about"}, {"role": "assistant", "content": " Influencer marketing focuses on a subset instead of the whole market so its more guaranteed"}, {"role": "user", "content": "Why do people respond so well to influencer marketing?"}, {"role": "assistant", "content": "It identifies the individuals that have influence over potential buyers and targets them to allow trickle down influence"}, {"role": "user", "content": "So thats why seemingly talentless young celebrities are used to target teens."}, {"role": "assistant", "content": "yea like when celebrities they play the role of a potential buyer themselves"}, {"role": "user", "content": "Seems pretty manipulative to target teens with this type of marketing."}, {"role": "assistant", "content": "well it can hit adults too, but yea i see what you mean"}, {"role": "user", "content": "I think the government needs to crack down on this type of marketing."}]