through them i ve learned to make up myself and others.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "assistant", "content": "Do you watch any specific Youtube people, that influence the marketing system"}, {"role": "user", "content": "I'm not sure. I sure do watch a lot of Youtube, can you explain what that is?"}, {"role": "assistant", "content": "They find people that have potential influence over buyers and use them for marketing, so I assume instead of paying for a commercial they use these YouTube people to do their advertising "}, {"role": "user", "content": "I had no idea. To be honest, I watch on Youbube just whatever my kids put on. That or my music. They are always watching other kids play with toys.  Can you tell me more about it? Have me curious now."}, {"role": "assistant", "content": "Well sometimes they let you know they are advertising something and they will even act like they are the buyers themselves"}, {"role": "user", "content": "What?! Not a scam is it? Just the description makes me want to stray"}, {"role": "assistant", "content": "It isn't a scam since they don't make you pay anything upfront and they dont invent any series of payments or fees for the victim"}, {"role": "user", "content": "I am for sure going to check into this. How long had this been going on, do you know?"}, {"role": "assistant", "content": "It was really developed around 1955-1960 in \"Personal Influence and \"The Effects of Mass Communication\""}, {"role": "user", "content": "Ha! I was way off. With all the Googling I do, I'm surprised I haven't run across this info before. Thank you"}]