nike cleats are my favorite.
[{"role": "system", "content": "Nike, Inc. (; ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1\u00a0billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro.\n"}, {"role": "user", "content": "So... Nike is obviously this big company, right? But where did it all start? How did they become so dominant in the athletic world?"}, {"role": "assistant", "content": "Great questions.  It was founded on January 25, 1964.  It was actually called Blue Ribbon Sports, at first.  On May 30, 1971, it became Nike."}, {"role": "user", "content": "Blue Ribbon Sports? I had never heard that. I wonder why the name change--although it's good that they did that, because it sounds much better. Are there any other obscure facts? That one was fun!"}, {"role": "assistant", "content": "in 2014, the brand was valued at $19 billion.  In 2017, that value was increased to $29.6 billion.  Over a $10 billion jump in only three years.  "}, {"role": "user", "content": "That's a crazy rise. I knew they were dominant, but I had no idea it was that dominant. And I figured they had already done most of their big growing, but they're still growing that large in the middle 2000s? Interesting. What else can you tell me?"}, {"role": "assistant", "content": "As far as interesting facts go, the change from Blue Ribbon to Nike was one of mythical proportions ... sort of.  The name Nike was chosen from the Greek Goddess Nike, whose name means Victory.  "}, {"role": "user", "content": "I see.. this is all really interesting to me, because I never cared to learn that much detail about Nike. I just thought it was a big company, and that's it. The name etymology is very cool sounding. What's another obscure thing I may not know?"}, {"role": "assistant", "content": "Nike markets all of its products under its own name.  Nike is Nike, but its brands always follow Nike with few exceptions.  There is Nike Golf, Nike Pro, Nike+, etc.  But then there is Air Jordan.  So, most of the items keep the brand name, but a few diverge.  "}, {"role": "user", "content": "Yeah, I've heard of Air Jordan before. I guess with an athlete as prolific as Michael Jordan, exceptions can be made. Next time you'll have to fill me in about the logo and its origins, as it fascinates me that it's so eye-catching yet unique and simple."}, {"role": "assistant", "content": "True.  It is amazing to see their dominance.  One example of that branding is from a company called Bauer Hockey.  It was once owned by Cole Haan and Umbro.  When Nike rebranded it, they changed the name from Bauer Hockey to Nike Bauer.  "}]