i ve reached 50k subscribers !.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "user", "content": "I wonder what influencer marketing is."}, {"role": "assistant", "content": "It's a type of marketing that's focused on individuals. You see it in social media. "}, {"role": "user", "content": "Who well know infuencer should I know?"}, {"role": "assistant", "content": "The Kardashians might be an example. Their tastes influence certain potential buyers."}, {"role": "user", "content": "What products do they promote?"}, {"role": "assistant", "content": "Different diet, fashion, and cosmetics. Influencers sometimes basically give testimonials to how much they like a product, and that makes others want to buy it. "}, {"role": "user", "content": "Ok but they disclose that they are paid to do that or are they sneaky about it.?"}, {"role": "assistant", "content": "Usually more sneaky about it. Other \"value-added\" influencers might be journalists or industry analysts.  If they say a product is good, people believe them."}, {"role": "user", "content": "Hmm yes I guess is someone I likes recommend a product I will sure check it but I would like to know if they are been paid or not."}, {"role": "assistant", "content": "This does way back to \"two step flow of communication\" -- a concept from 1940."}]