through them i ve learned to make up myself and others.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "user", "content": "Do you know anything about the field of influencer marketing?"}, {"role": "assistant", "content": "I think that that is marketing that is focused more on influential people than the target market.  Like promoting an item by using the fact that Mrs. Big so and so likes it."}, {"role": "user", "content": "That makes sense people tend to follow the ideas of famous known people more often."}, {"role": "assistant", "content": "Yeah, I guess they figure out who has influence over the buyers and then they do the marketing based on those people."}, {"role": "user", "content": "How do they figure out who has influence over the buyers?"}, {"role": "assistant", "content": "I think that's part of the marketing process, they have to identify which individuals have influence over the buyers they want.  For instance they would know that you don't use Kim Kardashian to market to homeschooling moms."}, {"role": "user", "content": "That much yield higher profits than broader marketing."}, {"role": "assistant", "content": "I would definitely think so, and it may not be a celebrity, they can also use other influencers such as journalists, industry people, professionals, etc.."}]