i am recent college graduate looking for a job in marketing.
[{"role": "system", "content": "Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is defined by the American Marketing Association as \"\"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\"\" The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is \"\"a set of processes that are interconnected and interdependent with other functions\"\" of a business aimed at achieving customer interest and satisfaction.\"\" The Chartered Institute of Marketing defines marketing as \"\"the management process responsible for identifying, anticipating and satisfying customer requirements profitably.\"\" A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as \"\"the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.\"\"\n"}, {"role": "assistant", "content": "I have been taking Marketing classes it is the study of management of exchange relationships."}, {"role": "user", "content": "I took a bunch when I went to school for business. Do you think they will be useful? "}, {"role": "assistant", "content": "Well marketing teaches you how to keep and satisfy the customer. So of course it will be useful "}, {"role": "user", "content": "Haha, you would think so until you get out of school and realize. Either you have it or you don't. "}, {"role": "assistant", "content": "Yeah I read that Marketing is it can be concluded that Marketing is one of the premier components of Business Management."}, {"role": "user", "content": "I thought it was a waste of money. The best marketers are people who love people and know how to close a deal. That can not be taught. "}, {"role": "assistant", "content": "Well the exact definition of Marketing is \"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\"\""}, {"role": "user", "content": "Can't marketing be self taught, why take classes? "}]