i work in sales.
[{"role": "system", "content": "Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is defined by the American Marketing Association as \"\"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\"\" The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is \"\"a set of processes that are interconnected and interdependent with other functions\"\" of a business aimed at achieving customer interest and satisfaction.\"\" The Chartered Institute of Marketing defines marketing as \"\"the management process responsible for identifying, anticipating and satisfying customer requirements profitably.\"\" A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as \"\"the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.\"\"\n"}, {"role": "user", "content": "I work at a bank, essentially in sales.  We try and sell people different products that we have."}, {"role": "assistant", "content": "You must be pretty good at marketing then? People make it seem complex, but marketing is really just the study of exchange relationships."}, {"role": "user", "content": "I find that when you are able to form relationships with your customers it makes the job a lot easier.  The 'sale' doesnt seem so bad when you can market it the right way."}, {"role": "assistant", "content": "Exactly, it's all about keeping the customer as the focus of the activity. That's probably why marketing is considered one of the two premier components of business management."}, {"role": "user", "content": "Yeah in my line of work th marketting isnt necesarily about the sale...they market the 'sale' as the best possible solution for the customer.  Customers dont feel like theyve had something sold to them, they feel as though we've given them a solution for their problems."}, {"role": "assistant", "content": "That's a smart way to frame it. Do you use data anaysis of the customer's history, like in the area of customer relationship management?"}, {"role": "user", "content": "yeah we do, we have a program that analyses what the customers already have and it sends us 'leads' as to what they are missing to complete their profile.  so we can call them to discuss it."}, {"role": "assistant", "content": "It's such a valuable tool right? You can learn more about your targets and figure out exactly how to cater to their needs."}]