i work in sales.
[{"role": "system", "content": "Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is defined by the American Marketing Association as \"\"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\"\" The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is \"\"a set of processes that are interconnected and interdependent with other functions\"\" of a business aimed at achieving customer interest and satisfaction.\"\" The Chartered Institute of Marketing defines marketing as \"\"the management process responsible for identifying, anticipating and satisfying customer requirements profitably.\"\" A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as \"\"the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.\"\"\n"}, {"role": "user", "content": "Hi, I am thinking of taking a marketing class at a local college to become more educated on the topic. What do you think?"}, {"role": "assistant", "content": "I think that sounds fun! You would learn how it is used to create and keep along with satisfying consumers. "}, {"role": "user", "content": "Do you think I should do a marketing class online or classroom? Which would be more effective?"}, {"role": "assistant", "content": "Oh, thats going to depend on your own learning style. This isn't a lab subject so it could be done either way. Studying and managing exchange relationships doesnt require hands on literally"}, {"role": "user", "content": "That is what I was thinking. What do you do with marketing in your career?"}, {"role": "assistant", "content": "Well of course the consumer is the focal point of it, it is one of the premier parts of business management"}, {"role": "user", "content": "What are some other parts of business management that you are involved with? "}, {"role": "assistant", "content": "Well an effective technique of it would be using social media to market, Im mostly a part of sales operations anyway."}, {"role": "user", "content": "Yes, I do realize how important marketing via social media is. However, that is a fine line because you want to market your product without intruding."}, {"role": "assistant", "content": "Oh yes there are privacy concerns with social media marketing. Some people can be extremely pushy and invasive as you said."}]