through them i ve learned to make up myself and others.
[{"role": "system", "content": "Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). The idea of a \"two-step flow of communication\" was introduced in \"The People's Choice\" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision making process of voters). This idea was further developed in \"Personal Influence\" (Lazarsfeld, Elihu Katz 1955) and \"The Effects of Mass Communication\" (Joseph Klapper 1960). Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini's book \"Influence: Science and Practice\". In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community.\n"}, {"role": "user", "content": "Influencer marketing seems to be a new way of advertising that has developed over the last few years.  What do you think about it?"}, {"role": "assistant", "content": "I think it's great! It's different because focus is placed on influential people instead of a target market as a whole! Definitely a new way of doing things!"}, {"role": "user", "content": "Any you follow on Twitter or anything? I like Jeff Bezos from Amazon, Elon Musk and Mark Cuban."}, {"role": "assistant", "content": "Yes, I follow all three of them! Do you think bloggers and the internet have created the need for influencer marketing? It seems like a lot of journalists, professional advisers and the like are now participating in the trend."}, {"role": "user", "content": "Oh definitely.  Now that it is easier to get your message out, you do not have to pay for blocks on television, more and more people have gained influence for sure."}, {"role": "assistant", "content": "Influencer content is sometimes presented as testimonial advertising where people play the role of a potential buyer or user. How often do we see celebrities endorsing products? Surely they must be influential marketers!"}, {"role": "user", "content": "All the time, and it is cheaper to do than what normal advertising used to be.  Plus companies can adjust on the fly and turnaround strategies in a day instead of a week.  It is fascinating."}, {"role": "assistant", "content": "I agree! It is fascinating! A lot of talk about social influence centers on compliance and persuasion in a social environment. Everyone in some way wants to fit in and I think that has a lot to do with it. "}, {"role": "user", "content": "True, you have to wonder how much of these endorsements are actually fake.  I would gather a fair amount of them are, the endorsers just want to fit in with the in crowd."}, {"role": "assistant", "content": "Yes, that's very true. It's amazing how much people's behaviors, opinions and emotions can be affected by others. I think kids are especially vulnerable to this!"}]