Company description
Gotek JSC is one of the biggest players in the packaging industry in Russia. The Gotek Group is a multi-profile holding which main business is the development and production of packaging products. Over the past 20 years, the company has evolved from a regional player to one of the leaders of the Russian market. The total number of employees of Gotek Group is 2,172 employees. The company's customers are large, small and medium-sized local and foreign companies that operate in various industries from food, construction, pharmaceutical to the service industry. Some of the clients are: Nestlé, Mars, X5, Danone and many others. The company includes 3 business areas, namely:  Gotek, Gotek Center and Gotek North-West are engaged in the design and production of corrugated board packaging. Gotek Print designs and manufactures offset printed packaging. Gotek Polypack develops the composition and manufactures flexible packaging materials with flexographic printing. The company's financial results increased sharply in 2018, in 2017 Gotek carried a loss in net profit of 124.5 million rubles, but in 2018 the net profit was 1.5 million rubles, and in 2021 already 316.7 million rubles (a decrease of 1% compared to 2020). The main competitors of the company are “Ilim Group”, “YuzhUralKarton Factory”, “Smurfit Kappa” and “Remos Alfa”. Alexei Karpeshin, manager of production system development of Gotek Northwest, which is the object of the study, named two main competitors for this company - an international company, a leader in the European market Smurfit Kappa and a local manufacturer Remos Alfa. In a conversation with Alexei, I found out that the packaging market is changing a lot in the direction of high customization, hence the increased volume of nomenclature, the pulling system (just-in-time), i.e. customers often require delivery of a specific volume at a specific time and an overall increase in the volume of orders. The desire to gain a competitive advantage and to follow market trends, the company decided to enter the national project "Labor Productivity".  Moreover, the company approaches the challenges of the market strategically. Gotek is changing the way it interacts with customers by creating close communication at all stages of value creation, from prototype development to logistics solutions. “The market situation is changing, cost optimization is becoming an ever more stringent business requirement, the speed of life renewal is increasing, and production needs to respond quickly to these changes. So now every consumer of packaging needs a supplier who has expertise not only in production, but also in the use of the product.”, - Vladimir Chuikov, Chairman of the Board of Directors of the Gotek Group of Companies. At this point, it's not enough to just produce packaging; companies need to create a product that will bring even more value to customers. According to Vladimir Chuikov, for multinational companies the old tender conditions are secondary compared to the supplier's philosophy and the solutions that the supplier is ready to offer in addition to the product or equipment. Hence the new global challenge is to become an expert, not just a supplier. 
Gotek JSC - одна из крупнейших компаний в России, занимающаяся разработкой и производством упаковочных материалов. За последние 20 лет компания развилась из регионального игрока в лидера российского рынка. Основными конкурентами являются "Ilim Group", "YuzhUralKarton Factory", "Smurfit Kappa" и "Remos Alfa". Gotek стремится к лидерству на рынке, используя стратегию стратегического развития и создавая продукт, который будет приносить дополнительную ценность для клиентов.