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Amazon.com, крупнейший в мире онлайн-ритейлер, в прошлом году потратил на маркетинг $1,2 млрд, что на 20% больше, чем в 2015 году. В отчете Accenture Technology Vision 2016 говорится, что Amazon.com тратит на маркетинг $1,2 млрд в год, что на 20% больше, чем в 2015 году, и что его расходы на рекламу выросли на 40% в годовом исчислении.