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В статье рассматривается влияние каннибализации на продажи новых продуктов. Описывается, как изменение размера упаковки влияет на продажи, а также приводятся примеры из разных отраслей. Автор подчеркивает, что каннибализм является важным фактором, влияющим на продажи, и что его необходимо учитывать при разработке новых продуктов.