Conclusion
 In the process of writing this bachelor thesis, an analysis of the mobile games market in Japan was conducted as well as the activities of the developer company “My.games” within this market. The result of the work done is the developed strategic recommendations for the promotion and monetization of mobile games, which will remain relevant for the company, at least for the next six months / year. During the analysis, the following conclusions were drawn: The mobile gaming market in Japan is attractive and provides ample opportunities for growth and development. Buyer analysis reveals positive buying behavior and growing interest in mobile games among vary age groups One of the problems that exist in the market is the wide presence of games with a similar design. A series of unstructured interviews revealed potential reasons for the company's low competitiveness as well as distinctive  features that company possess  Environmental factors are quite severe and require great efforts for development and attraction of buyers Also, based on the results of the analysis, an indicative plan for promoting monetization was drawn up and the following recommendations were presented: Focus on attracting a large amount users to install a mobile game through active promotion to reach the largest audience By providing special offers and quality regularly updated content, retain users on the first stages Build trust and increase customer loyalty with Japan's most effective promotion and retention methods Introduce barriers into the game to keep players engaged and encourage in-app purchases The proposed recommendations and analytical information about the market and buyers will allow the company "My.games" to increase awareness of users about companies products and increase the profit from games in this market, at least within the considered product category, and will also allow to accelerate the development in the Japanese market in the long term, despite the challenges caused by external and internal factors.   
The author of this bachelor thesis, Kazuhiro Matsumoto, has written a bachelor thesis on the mobile games market in Japan. The analysis of the market and buyers was carried out as well as the activities of the developer company "My.games" in this market. The results of the analysis have presented the following recommendations for the promotion and monetization of mobile games: 
1. The market is attractive and provides ample opportunities for gaming and development.
2. The buyer behavior reveals positive buying behavior and increasing interest in mobile games among vary ages.
3. The problem that exists in the market is the wide presence of games with a similar design.
4. Environmental factors are quite severe and require great efforts for development and attraction of buyers.
5. The recommendations for the promoting and monetization of mobile games are relevant for the company at least for the sixmes / god.