Introduction
In the era of globalization more and more companies have an opportunity to operate not only on domestic market, but also enter foreign ones and expand there. Number of opportunities for internationalization increases as the technology development speed becomes higher. What was not possible a decade ago, today is an ordinary thing. Almost every part of the world is connected to each other, the information interchange is enormously fast. The availability of relevant information, possibilities to conduct research, connect to potential clients/partners/suppliers, deliver opportunities and many other factors allow companies to enter foreign markets much easier than it was before. Thus, new markets open for a big number of companies is now not a distant dream, it is a part of its strategic development.  There could be different reasons why a company chooses entering new market way of development. From the one hand, it can be realization of maximum potential on the current market, and in attempts to find new opportunities, the company enters foreign markets. From another hand, market maturity plays a big role in potential realization. At current moment a product offered by a company can be considered as a froward-thinking one on the home market, thus, the company starts to find new markets, where the product will be up to date.  It is market non-maturity makes Promease Software company try to find other markets for their product offering. Promease Software company is software developer, and a representative of process mining market. Process mining is a technology for business process analysis that, simply speaking, allows companies to analyze business process, create its digital copy, and then make solutions on business process optimization. Thus, relevance of the paper is justified by early development stage of process mining market in Russia, readiness to implement this technology and the perception of process mining as a practically oriented tool. The Russian market growth is rather slow, and the sell cycle is long. Promease Software has already provided the software service to a number of large clients in Russia, and now aims to enter a market where demand for process mining technology is higher.  This bachelor thesis paper is a consulting project.  Goal is to develop a set of recommendations on a foreign market entry strategy for Promease Software.  Objectives:  To overview the company’s background To make resources and competences analysis To overview current market situation in Russia To overview theoretical background for selection the IMS model To make comparison of potential markets To make selected market analysis To analyze and choose a foreign market entry mode To develop a set of strategic recommendations on the foreign market entry To indicate risks related to the chosen foreign market entry mode The object – Promease Software company; the subject – foreign market entry strategy development Among the tools applied for analysis and strategic recommendations development are: Business Canvas Key Success Factors Context-specific model for international market selection (Johansson’s model) CAGE Analysis PESTL Porter’s 5 Forces Analysis OLI Framework for market entry mode choice The following paper is divided into three chapters. The first chapter gives the information on company’s background, its history, organizational structure. For Promease business model description, Business Canvas is used. The Promease Software product description is also included in the first chapter, as well as resource and competence analysis and current Russian market situation.  The second chapter is devoted to international market selection and analysis of the chosen market. In this part, the international market model is selected, then according to it market for entrance is chosen. Then, applying PESTL and Porter’s 5 Forces Analysis the chosen market has been analyzed. The third chapter is about strategic recommendations development. In the beginning the market entry mode is chosen based on OLI model, then the set of strategic recommendations and risks related to them is developed. Then, the conclusion of the bachelor paper thesis is done.  The resources of information used in the paper are secondary resources. They are market research reports, theoretical papers, statistics, websites. The reference list in the Reference list part in the end of the paper. 
Promease Software, a Russian company, is developing a program for business process analysis. The program provides digital copy of the business process, and provides solutions on business process optimization. The market maturity in Russia is not very good, and the company is trying to find new market for their product offering. The company has already provided the program to a number of large clients in Russia, and is interested in an increasing demand for their program. The author of the bachelor thesis paper develops a set of recommendations on a foreign market entry strategy for Promease Software, including an analysis of the forecasts for the market, the choice of the market for entrance, and the developing of the market.