Conclusion
This work was done as a consulting project to develop an export automotive strategy for the company Aurora. After the analysis of the Russian market, we can say that the topic of this project is relevant because the car market in Russia is now in crisis. Many car dealers have left the market because of the world situation. There are no familiar brands on the market or they are being sold at very high prices. UAE automobile market was chosen as an export market for this consulting project. The UAE automotive market is now under development, many car companies are paying a lot of attention to attracting foreign buyers. The purpose of this work was to develop an Automobile export strategy for Aurora.  In order to fulfill all the goals and objectives stated in this work, the project was divided into 3 parts.  In the first part the analysis of the company was made, as well as the explanation of the management problem.  In the second part, we analyzed the car market in Russia, from which it follows that the market is in crisis because of the increase in car prices and the lack of foreign dealers. The Russian government, in order to solve this problem, emphasizes the development of the Russian car industry, gives citizens the opportunity to buy a domestic car with great benefits. But not all citizens are interested in buying Russian cars and prefer foreign brands, because of that there is a lack of imported cars on the market. Since the company has submitted a request to develop an export strategy for cars from the UAE market, an analysis of the car market in the UAE was made, which showed that the car market is now actively developing, it presents a diverse selection of cars from different manufacturers. Thus, it is able to meet the needs of everyone, regardless of their preferences. Then there was a comparative analysis of prices for cars in the UAE and Russia to make sure that the same cars cost differently in the UAE and Russian market, namely in the UAE car market the same cars cost several times cheaper. After that was made an analysis of potential buyers through a survey which showed that most of all interested in buying cars from the UAE people who are going to use the car for personal purposes. Also these services were of interest to companies that work with cars, such as cabs. Next, an analysis of competitors was made with the help of a competitive profile matrix, which revealed the key players in the market and the main competitors of the company. With the help of this matrix, strengths and aspects that Aurora should work on to take a leading position in the market were identified. In the third part, we developed an export vehicle strategy for Aurora. First, a marketing strategy was developed, with the help of which we made up the prices and figured out the sales channels that the company would use. Next, we analyzed the nuances of customs clearance and created a logistics route that the company could take as a basis for transporting goods. Then a financial plan was drawn up for the purchase of one vehicle, which showed the monetary prospect of working with this market. The last subchapter of the third part is the risk analysis and development of recommendations on these risks, after which we found out that there are risks in this area, but they can be avoided with good communication with the client, with monitoring of the regulatory framework and timely response to emerging difficulties. In general, this project provides complete information about the scheme of exporting cars from the UAE and their subsequent import into the Russian Federation from Kyrgyzstan by Aurora. The business of exporting cars from the UAE offers new opportunities and requires careful planning, effective marketing, attention to changing external factors and a risk management strategy to ensure success in this competitive market. Understanding and dealing with the risks possible in this market should give the company a competitive edge. This project may form the basis of the company's further development plan and its subsequent entry into the export market of other countries.
Aurora is a company that is interested in the export of motor and motorcrafts. The company has submitted a request to develop an export motor and motorcrafts for the UAE market. The market in the UAE is developing, it presents a diverse selection of cars from different factors. The main competition is the Aurora, but the competition is not very difficult for the company. The main risks are due to the change in the external factors and the change in the regulatory framework. The company can avoide these risks with good communication with the client, with monitoring of the regulatory framework and timely response to emerging difficulties.