CHAPTER 1. Theoretical background on crisis coping strategies and effectuation theory
1. Overview of the chapter The following chapter represents a sample of the current commonly recognized managerial approaches for an organizational development with respect to the uncertainty periods as well as strategic responses to cope with a crisis.  The theoretical background is provided with regard to the existing literature covering crisis coping strategies, focusing primarily on the effectuation theory (Sarasvathy, S., 2001), with its effectual and causal logics, as one of the contemporary systemized strategic behavioral approaches for a firm’s decision-making process. The chapter highlights the current implications, benefits of the effectuation theory as well as the criticism perspectives towards it. The critique and research limitations of the existing studies towards an effectuation theory brings an incentive for further research.  With regard to the analyzed material, it is revealed that though the effectuation theory has already been studied from the various angles, there is a room for additional contextual studies, especially towards the theoretical application in the firms of various manufacturing specialized competing industries. 
1. Обзор главы: В данной главе рассматривается набор современных управленческих подходов к решению проблем в условиях неопределенности и кризиса. Особое внимание уделяется эффекту действия теории, ее системной логике и влиянию на процесс принятия решений. Также отмечается критика существующих исследований в области применения теории в различных отраслях.