Introduction
Aurora is a trading company founded in 2021. The company is engaged in parallel imports into Russia.  Its main activity consists in individual search of goods around the world in accordance with the requests of clients. That is, the company imports any goods, from clothing to car parts. The main goal of the company is to meet customers' needs for high quality products and fast delivery. The company did not have its own product, as it acted as a dealer in the Russian market. The company wants to make serious changes in its activities, so it has made a request to develop a strategy for buying cars in UAE and then importing them into Russia. Solving this case is a very hot topic at the moment, because of the world situation the automotive market is very depressed. The automotive industry in Russia is the most important sector for the economic growth and development of any country. This industry is growing and developing rapidly in different parts of the world, and Russia is one of the largest markets for automotive products. However, due to recent supply chain disruptions and component shortages, many companies in the automotive market are facing problems. For example, many models of cars are in short supply or not available at all in car dealerships, and problems have arisen with the guarantee on cars due to the withdrawal of official dealers. The UAE is one of the largest automotive markets in the Gulf region. The UAE automotive market is represented by many global manufacturers such as Toyota, Nissan, Ford, Chevrolet, BMW, Mercedes-Benz, Audi, and many others. Most of the cars are sold under the "import-sales" scheme, which means that they have been brought into the country from other countries of the world, mainly from Europe, USA and Japan. The condition of cars in the UAE is considered good because in most cases they are in excellent condition and have been thoroughly inspected before being sold. This is because there are strict rules and regulations governing the technical condition of cars in the UAE, and a thorough inspection is carried out on site before a permit for sale is issued. Car prices in the UAE are lower than in other countries due to the lack of taxes on cars and more affordable fuel prices. Another important element of the UAE car market is car auctions. There are several major car auctions in the UAE where you can buy used cars at a lower price than in the regular market. At car auctions you can find a wide range of cars of different brands and models as well as different classes and categories. The purpose of this consulting project is to develop a Automobile export strategy for Aurora. Relevance of the work: The relevance of this project due to the current situation in the automobile market in Russia, which was severely affected by failures in the supply chain and the shortage of components. This has led to a shortage of both new and used vehicles, creating a potential opportunity for new market entrants. Therefore, this paper will develop a strategy for Aurora, a Kyrgyz company, to purchase cars in UAE and then import them into Russia. During the meeting with the company representatives the following aspects were discussed: what cars are the easiest to buy in UAE? How to pay for the cars? How to transport the cars and how to bring them to Russia? What about taxes?  All of these aspects will be reflected in this project. Objective of the research: The main objective of this consulting project is to develop a strategy for the purchase of cars in UAE by the Kyrgyz company Aurora with subsequent importation into Russia. To achieve the goal of this work, I will solve the following tasks: Evaluate Aurora's resources and competencies  Analyze the Russian automotive market Analyze the car market in the UAE To conduct a comparative analysis of prices for cars in Russia and the UAE Analyze the segment of potential buyers in Russia Analyze the competitors in the UAE car market  Analyze possible market strategy  Formation of prices for cars taking into account the competitive environment Examine customs rules and procedures for importing cars from UAE to Kyrgyzstan  Examine customs rules and procedures for importing cars from Kyrgyzstan to Russia Make a logistical scheme for delivering cars to Russia Make a financial planning  Analyze the risks and prepare recommendations  Subject of the study: development of a strategy for the purchase of cars in the UAE by the Kyrgyz company "Aurora" with subsequent importation into Russia. Object of the study: the market of cars in the UAE, the Russian market, customs regulations and procedures for importing cars from Kyrgyzstan to Russia, the segment of potential buyers, the competitive environment, the logistics scheme of car delivery, car prices and risk analysis. Structure of the work: the thesis consists of an introduction, three chapters, a conclusion, a reference and an appendix. The first chapter is about Aurora's analysis and clarification of the managerial problem. The second chapter is devoted to the analysis of the UAE and Russian market, as well as aspects of potential customers and competitors. The third chapter is to develop a strategy for the purchase of cars in the UAE market of the Kyrgyz company Aurora with the subsequent importation of cars into Russia. Research methodology for developing a strategy for the purchase of cars in the UAE by a Kyrgyz company with subsequent importation into Russia: Research Design: The research design will be exploratory and qualitative, aimed at identifying the key factors for the development of a successful strategy for the purchase of cars in the UAE by a Kyrgyz company with subsequent importation into Russia. The study will include a review of existing literature on the Russian automobile market and the UAE market, as well as a review of literature related to logistics and customs activities.  Data collection: The data collection process will involve primary and secondary data sources. Primary data sources will include interviews with Kyrgyz company representatives and experts in the Russian automobile market and the UAE market. Secondary data sources will include industry reports, academic journals and online databases. Internet research: various Internet sources will be used to obtain data on the UAE car market and the Russian car market, to compare prices and delivery conditions for cars, to make logistical charts, to study customs import regulations, and to obtain information on potential competitors and buyers. Questionnaire survey: will be used to collect data on the current situation in the Russian automotive market, preferences and needs of potential buyers to determine the target audience. PESTLE analysis: PESTLE analysis will be conducted to assess political, economic, socio-cultural, technological, legal and environmental factors that may affect the importation of cars into Russia from Kyrgyzstan. Data analysis: various data analysis tools, such as Excel, will be used to analyze data from different sources more accurately and comprehensively. Competitive profile matrix will be used to compare our company with our competitors. This tool will help assess Aurora's competitiveness in the automotive industry market by comparing its products, quality, prices and other characteristics with its competitors. Market Entry Strategy: Based on the results of PESTLE and other analyses, a strategy will be developed for the purchase of cars in the UAE by a Kyrgyz company with subsequent importation into Russia. The strategy will include recommendations on product range, logistics schemes, customs aspects, pricing. The market entry strategy will also take into account the resources and capabilities of the company and risks. Conclusion: The results of the study and recommendations will be summarized in the format of a report with a finalized strategy for the purchase of cars in the UAE by a Kyrgyz company with subsequent importation into Russia. Thus, the conclusion of the project will be based on the generalization of the results of the analysis of the Russian car market and the market of cars in the UAE, as well as a comparative analysis of prices in Russia and the UAE. Also on the results of the analysis of the segment of potential buyers  and competitors. In addition, the conditions of purchase and delivery of cars in Kyrgyzstan, customs regulations and procedures for importing cars from Kyrgyzstan to Russia, and the logistics scheme for delivering cars to Russia will be taken into account. Competitive profile matrix and PESTEL will help to assess the competitive environment and identify advantages and disadvantages of competitors. Risk analysis and recommendations on pricing for cars will also be carried out, considering the competitive environment. The use of the Delphi method will allow to get expert opinion from different stakeholders and take into account their views in the formation of recommendations for the strategy of purchasing cars in the UAE by the Kyrgyz company "Aurora" and then import them into Russia.
В данной работе рассматривается вопрос разработки стратегии для покупки автомобилей в Объединенных Арабских Эмиратах и их последующей доставки в Россию. В работе анализируется российский автомобильный рынок, а также рынок автомобилей в Объединенных Арабских Эмиратах. Особое внимание уделяется анализу конкурентов и потенциальных покупателей, а также условиям покупки и доставки автомобилей в Россию. В заключении автор дает рекомендации по стратегии для успешной реализации проекта.