CHAPTER 1. COMPANY AND INDUSTRY ANALYSIS
This chapter examines the activities of Unilever Rus. as well as its current performance. This will also include a market overview, a macro-environmental study, and a competitive analysis. The following tools will be used in the research: Porter's Five Forces analysis. Porter's Five Forces model aids in analyzing industry rivalry and factors that influence its attractiveness.  
Unilever Russia: текущая деятельность и результаты. Исследование Porter's Five Forces